It seems iPhone 6s customers are having a love affair with the new rose gold color option. Numerous reports indicate that it’s the most popular color choice for this year’s iPhone release. It’s all shiny and new as soon as you get it, but ten minutes later you realize you’re probably in the market for a new case. And yes, it’s about to completely shield the rose gold goodness.

You sit back in your chair, sigh and begin to question if there’s even hope left in this universe. The good news is there are more than a few cases that will let you show off that new rose gold iPhone, or even just your deep passion for rose gold as a color and fashion statement. Take a look at a few of your best options.

As a bonus, all of these cases are less than 25 bucks each.

For all that is written about virtual reality, most of us have never donned a funky headset to experience it. The sensation behind the VR viewer might be cool, but it remains to be seen if the hardware will find its way into every home.

The founders of a startup company called Shot might have an idea that could bring VR to the masses with an iPhone lens attachment and app that lets your record, share and watch virtual reality photos and video.

Google is keeping a keen eye on Apple — and promising to do everything faster, better and cheaper than Cupertino. That’s the takeaway from today’s impressive Google event, during which the world got its first look at tons of new services, devices and features coming soon to a screen near you.

Here are all the ways Google answered Apple at the San Francisco event, a few ways Google surged ahead — and some gratuitous jabs at Cupertino.

Mac owners will finally be able to install OS X El Capitan on machines starting tomorrow, but if you want a taste of the future, registered developers can seed the latest beta of OS X 10.11.1 starting today.

Apple is already looking ahead to how the iPhone 6s and 6s Plus will take over the world, according to our survey of individual countries’ region-specific Apple sites.

If you don’t live in one of the first 11 countries that received the new phones on Friday, you may not have long to wait, as our findings reveal the next 105 or so places Apple plans to sell the 6s. Check out the map below to see when it’s coming to your neighborhood if it hasn’t already.

The whole point of rustic camping or any outdoor adventure is to unplug from the world. But your iPhone and all its apps are so darn useful to your active lifestyle, your idea of rustic still needs a place to recharge the battery.

SCOSCHE Industries has a portable battery pack to help keep things primitive, well for 2015 anyway. The goBAT 6000 can handle mud, water and dubious weather, and has the power to charge your smartphone three times.

Following their big unveiling in San Francisco this morning, Google’s new Nexus 5X and Nexus 6P are now available for pre-order. But should you buy one, or is your hard-earned cash better spent elsewhere?

To help you decide, here’s a handy comparison that shows you how Google’s latest devices stack up against the competition from Apple, Samsung, LG, Motorola, and more.

Apple’s gigantic new tablet just got a huge endorsement from some of the best animators and graphic artists in the world.

Pixar’s animation team got an early hands-on look with the iPad Pro and Apple Pencil yesterday, and according to Pixar’s R&D pre-production architect, Michael Johnson, the palm rejection on the iPad Pro is so ‘perfect’ you’ll never have to worry about trying to draw while resting your hand on the device.

Google’s inexpensive TV dongle is finally getting a much needed update today as the tech giant revealed two brand new Chromecast models at its press event in San Francisco. Google also loosed a redesigned Chromecast app, Photos support, and Spotify for the video device. The newly-designed TV-centric Chromecast dongle (which comes with an integrated HDMI cable) and a brand-new audio device named Chromecast Audio (also in an delightful dongle design), are both available starting today for $35 each.

Michael Fassbender doesn’t look anything like Steve Jobs in the upcoming movie about the Apple CEO’s life, but according to his co-star Jeff Daniels, that doesn’t matter because it’s the most truthful telling of Steve Jobs yet.

“Michael’s really making sure that he tells the truth with STeve Jobs. That he really tries to get to the core of why STeve did this and why he did that,” say Daniels in a new behind-the-scenes video. “It’s certainly not an impression, nor is it intended to be, but the truth is there.”

Seth Rogen, Kate Winslet, Danny Boyle, and Fassbender all sat down to talk about the movie that will be released next month, providing insight on what it was like to enter the world of the iconic tech figure.

Check it out:

We didn’t expect to see a new tablet from Google today, but we got one, and it wasn’t a Nexus.

It’s called the Pixel C, and it’s a 10.2-inch slate that hopes to take on devices like the Microsoft Surface and Apple’s upcoming iPad Pro with a detachable keyboard and a focus on productivity.

SAN FRANCISCO — Apple CEO Tim Cook is urging competitors to copy Apple in the fight against climate change.

Speaking today at the BoxWorks 2015 conference at Moscone Center here, Cook said Apple’s rivals should copy its efforts to run their operations entirely on renewable energy.

“We are very focused on the environment,” he said. “Climate change is real, and we should stop denying it.”

Music doesn’t always have to be tightly funneled into our ear canals for us to enjoy it. Audio companies are finding ways to bring a big sound to an open space from a portable package.

Add House of Marley to the growing list of Bluetooth, water-resistant speakers currently vying for our listening attention. The eco-friendly audio company created by the family of Reggae legend Bob Marley unveiled the Chant Sport Tuesday, a 360-degree sound chamber about the size of a water bottle.

Making sounds is something anybody can enjoy, whether it’s a beat, song, podcast, overdubs for a home movie. But the intimidating complexity of most audio editing software is enough to send someone to eBay looking for a tape recorder. TwistedWave is the audio production app for the rest of us, an intuitive way of creating full, rich recordings without extensive technical know-how, and right now you can get a copy for just $15.

SAN FRANCISCO — Will Tim Cook do anything to steal Google’s thunder?

The Apple CEO is back at the Moscone Center, this time for BoxWorks 2105, the annual gathering of customers and developers for enterprise cloud storage company Box.

It’s a rare speaking gig for Cook, who tends to limit his engagements to just a few high-profile events a year. While big and successful, Box’s conference is hardly one of the marquee events on the tech calendar. Unless it falls on the same exact day Google is announcing new products at its big Nexus media event.

“He’s f****ing with Google,” said one analyst in the press room when asked why Cook chose this event.

Cook is likely to talk up the new iPad Pro and Apple’s enterprise efforts, which include partnering with IBM and Cisco. Read on to see what he says. We’re liveblogging the event. Cook will be onstage at 9 a.m. Pacific.

After months of leaks and speculation, Google’s new Nexus smartphones are almost here. In just one hour, the company will kick off its big keynote in San Francisco to announce the Nexus 5X, Nexus 6P — and maybe even more.

You can follow the whole thing in our liveblog right here starting at 9 a.m. Pacific.

Sometimes purchasing an Apple device can feel like you are shelling out for Italian marble. So it might as well look like it.

Design company UNIQFIND has developed skins and cases for MacBooks, iPads and iPhones that have the look of black or white marble.

Beats 1 launched triumphantly with Apple Music, but in a new interview with Beats DJ Zane Lowe, the radio presenter admits he’s “not sure” whether Beats 1 is a crucial part of the Apple Music package — although he hopes “there’s a place for it.”

The long-running disaster that was the Los Angeles Unified School District scheme to provide iPads to every student, teacher and campus administrator is apparently over — with Apple among the companies agreeing to pay out a $6.4 million settlement.

The tentative payout is hopefully the last phase in an aborted $1.3-billion plan for the second-largest district in the U.S. to get its hands on new iPads and Pearson educational software.

What kind of person hands over $750 for two new iPhone 6s handsets from a person they’ve just met on the street?

Apparently the kind of person who’s then surprised that the bag supposedly carrying his new iPhones instead contains a large amount of sugar, that’s who!

3D Touch was the most widely-praised feature of the new iPhone 6s, and something that has the potential to be a real game-changer going forward.

In a newly-published patent, Apple explains how 3D Touch-style technology could revolutionize maps, by letting users animate the screen with different levels of touch.

Apple has updated its website with new details about about its privacy policy and how it uses customer data.

Under the heading “The most personal technology must also be the most private,” the site runs down all of Apple’s core services, and explains how Apple protects user data in each case.

Here are some of the highlights:

It’s almost the end of September, which not only means the evenings are starting to draw in for most of us, but also that Apple Music’s three-month free trial is about to come to an end — with the $9.99 per month premium service kicking in from October.

After its Apple Music Emmys ad, Apple is making one more big push to sell users on its streaming music service. If you want to throw in the towel before getting charged, however, now’s the time to do it.

Read on if you need a quick “how to” reminder.

iOS 9’s Wi-Fi Assist feature helps when you’re connected to a slow Wi-Fi connection by kicking in your cellular data network to help things seem a bit snappier.

The problem is that it can also rack up some data charges if you end up going over your data cap. If you’ve got a limited data plan with your wireless carrier, you’ll want to find this iOS 9 setting, which is on by default, and kind of buried in the Settings.

With just days to go before free Apple Music trials start to expire, Cupertino is finally getting serious about explaining exactly how its streaming music service works.

A new wave of “guided tour” videos demystifies Apple Music’s functionality and features — but will this marketing and educational push be too little, too late to stop a wave of defectors from leaving the fledgeling service at a critical time?