Apple is all about music these days, which is why it makes perfect sense that the company would be keen to target the hip, young, presumably disposable-incomed revelers at this year’s Coachella Valley Music and Arts Festival.
Thanks to Square, Coachella’s official point-of-sale provider, attendees will be able to use Apple Pay to buy food, drinks and other assorted merchandise, while the festival is also building iBeacon support into its official app.


