$1,000 for the iPhone X is a “value price” to pay for such a premium product, Tim Cook told viewers during an in-studio interview with Good Morning America today.
In the 10-minute interview, Cook defended the pricing of the next-generation iPhone, talked about his excitement over augmented reality, discussed Steve Jobs’ legacy at Apple, and touched on the ongoing political topic of “Dreamers” in the United States — referring to illegal immigrants who were brought into the U.S. as children.