Apple rolled out three new iPhones Tuesday that will excite mobile photographers. One day later, smartphone lens maker Moment debuted three new products that “take everything amazing about your new camera phone and make it worse.”
Poking fun at iPhone prices and the hyped spectacle of Apple product launches, Moment released a “live event” to introduce the “world’s first” $1 case, $2 waterproof case and $3 wireless charging case. Moment kept its price point in single digits because of a ground-breaking material used to create the cases – cheap cardboard that comes in one color, dirt brown.