Apple SEED is an official training app that you can’t download from the App Store. It’s designed to teach Apple Store employees and Authorized Resellers all they need to know about the company’s products and services.
Here’s a trick that lets you try out the SEED app on your own iPhone.
One of Apple’s most important data centers is about to get a $1 billion expansion.
Apple CEO Tim Cook was on hand today for the groundbreaking ceremony of the expanded data center in Reno, Nevada, that the company uses to power services like FaceTime, iMessage and iCloud.
President Donald Trump’s new tax law is doing great things for Apple employees’ wallets.
Apple told employees today that it plans to give all of them $2,500 worth of restricted stock, thanks to the revised tax law that goes into effect this year.
The shuttle buses that ferry Apple’s employees from San Francisco to Cupertino are coming under fire.
Not from anti-gentrification protestors but from some unknown person that keeps shattering bus windows as they’re cruising the freeway.
Thanks to an iOS upgrade, a simple question — “Hey, Siri, what’s the news today?” — will now play you an NPR podcast. It’s just like turning on the radio in the morning to catch up on events, only you don’t have to use sucky radio. Here’s how to use Siri News.
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Think you’ll never fall victim to a cybercrime? Think again.
Recent data shows individuals have a one in 10 chance of becoming a victim of cybercrime each year. In fact, people are 20 times more likely to experience fraud than robbery.
It’s time to start taking your data security seriously by ensuring your smartphone, computer and online accounts are safe from hackers. Luckily, Apple products are pretty secure on their own. However, it never hurts to add an extra layer of protection. Start with these nine ways to strengthen your Apple products.
Spectre is the worst kind of security flaw. Not only do the partial fixes not even protect against attacks, but they also slow down your iPhone, or other device. But things aren’t quite as bad as they seem. You can take steps to speed up your iPhone once again, and one of the fixes not only makes the web faster, but also fixes Spectre’s biggest attack vector.
Apple’s big tax break is about to unleash an avalanche of spending from the iPhone-maker.
In a public statement this morning, Apple revealed its plans to contribute $350 billion to the U.S. economy over the next five years now that the fee for repatriating its mountain of overseas cash has been significantly lowered.
Today, digital marketing is one of the largest and most lucrative industries. In 2018, platforms like Google and Facebook have become fundamental to marketing. So if you’re going to be successful at marketing, you’ve got to understand how to master social media.
Apple is bringing Kristen Wiig back to TV.
Wigg is set to star in Apple’s first TV comedy series that’s being executive produced by Reese Witherspoon. It will be the first time Wigg has starred in a TV show since she left Saturday Night Live in 2012.
Instagram is taking another swipe at Snapchat with a new feature called “Type.” It allows users to post text to their Stories — without adding a photo or video — and it’s in testing now ahead of a wider rollout. Another Snapchat feature is also on its way.
Apple has earned a spot on the first “Top 100 Global Technology Leaders” list from Thomson Reuters.
The iPhone-maker was named in sixth place behind rivals like Microsoft and Google, but it did beat out Amazon and Samsung. The list is based on a 28-factor algorithm that measures performance across eight benchmarks, including innovation, environmental impact, and reputation.
Up until now, Apple’s in-car platform CarPlay has been offered as a one-off payment if you want it in a BMW vehicle. That could soon change, however, according to a new report, suggesting that BMW is looking to switch to a subscription-based system.
Apple and HBO are vying for a new sci-fi drama series written by Star Wars: The Force Awakens director J.J. Abrams. The untitled show is the first bit of TV writing Abrams has done since working on Fringe a decade ago in 2008.
In addition to Fringe, Abrams co-created the popular TV show Lost, as well as creating both Felicity and Alias. He has also executive-produced multiple shows in the past few years, including HBO’s Westworld, Showtime’s Roadies and Hulu’s upcoming Castle Rock.
Apple suppliers have begun shipping the first HomePod units ahead of the smart speaker’s much-anticipated launch. Just 1 million devices are on the way initially. However, Apple is expected to receive as many as 12 million by the end of this year.
Apple has said that it will reduce the cost of replacement batteries as a result of its iPhone slowdown controversy. However, according to a new lawsuit leveled against Apple this practice could wind up destroying valuable evidence.
In a motion filed in Los Angeles by lawyer Adam Levitt of DiCello Levitt & Casey, the claimant says that it is important to, “maintain and preserve any data [Apple] collects through diagnostic testing in order to protect the claims of all affected consumers.” In other words, stop throwing away batteries!
As CEO of the world’s most valuable company, Tim Cook can pick and choose where he gives interviews. Which is why it’s kind of cool that he just gave an interview to high school student Rebecca Kahn.
In an article published by the National Center for Women & Information Technology, Kahn recalls her experience speaking Tim Cook — and the unlikely way it all came about.
Another strange bug has been discovered in Messages for Mac and iOS. Following a certain URL causes all kinds of issues on both platforms, including freezes, restarts, and even battery issues. You don’t even have to open the link to suffer the problems.
Poor sales of the iPhone 8 and iPhone 8 Plus may be dragging down “the momentum” of the iPhone X, a new report claims.
Citing component suppliers in the iPhone supply chain, it’s claimed that the iPhone 8 and 8 Plus began to show signs of declining demand in the fourth quarter of 2017, and overall component orders for iPhone devices in Q1 2018 have dropped 15-30 percent below the expected numbers as a result.
WWDC 2018 is six months away but it’s not too early to start dreaming of new watchOS software.
Concept designer Matt Birchler has created a detailed look at some incredible features he thinks Apple should add to the Apple Watch. Some of the ideas like always-on watch faces seem like no-brainers for future updates, but Birchler also has some ideas on how to pack more useful information on the watch face.
Take a closer look:
AudioStretch is a “music transcription tool.” It’s a universal iOS app that slows down music, and/or changes its pitch, so you can learn to play songs. We’ve covered another of these, Capo Touch, before on Cult of Mac, but AudioStretch is easier to use. Plus, a recent update added the ability for the music transcription app to work its magic on video.
If you’re gonna smuggle cocaine, don’t use iPhone boxes.
The United Arab Emirates have sentenced a man to death after he was recently caught in Abu Dhabi the country with iPhone boxes stuffed to the brim with blow.
Apple’s relationship with the FBI isn’t nearly as contentious as some government officials and critics would have you believe.
That’s according to the FBI’s San Francisco chief, John Bennett, who says his office and Apple actually enjoy a great relationship. In fact, Apple actually trains FBI agents on how to do their jobs better.
Did you know that when you make changes to a file you have in your Dropbox, the cloud service actually remembers those changes? In fact, Dropbox retains unlimited versions of your files for 30 days.
That means you can go back and recover a single deleted sentence from a text file, for example, but this feature also has the potential to radically change how you work. With a free Mac app called Revisions for Dropbox, you can really dig in and use this Dropbox feature properly.
Apple seeded a new beta build to developers today with the release of macOS 10.13.3 beta 5.
The new beta comes a week after Apple dropped the fourth beta build on developers, bringing with it a host of new bug fixes and performance improvements.