In an effort to reengage with its fanbase after its recent badly received redesign, Snapchat is planning to allow users to create augmented reality “Lenses” and share them with the rest of the community.
The debut of creator-made Lenses in the app’s carousel will debut at the end of this month. The Lenses can be made using Snapchat’s Lens Studio application, and Snap will then select the best ones and make them available to the wider 187 million daily user community.
