When Tim Cook wants to know how Apple is doing, it’s doubtful he turns to some research group’s published rankings of brands and companies with the most value, most love or most intimacy with its customers.
So for what it’s worth to the CEO or, for that matter anyone else, Apple is the second-most valuable U.S. brand, according to a new report published today by the group Brand Finance.
It’s pretty hard to run a business today without accounting for the devices your employees use to do their jobs. We’re all pretty technically savvy here at Cult of Mac, but as a distributed team, there is a huge need for us to agree on apps, settings and tools that we use.
