Snapchat has started rolling out unskippable ads, promoting everything from the new Deadpool movie to Snapple and Samsung’s Galaxy S9 handset.
These six-second ads currently appear only in the professionally produced Shows found in Snapchat’s “Discover” section. Introducing unskippable ads marks a change in the company’s advertising strategy. Previously, Snapchat allowed users to skip commercials, although this proved to be unsustainable from a business perspective.
