Wall Street must have liked what it saw during Apple’s WWDC 2018 keynote this morning because the company’s stock has shot up to a new all-time high.

Apple kicked off WWDC 2018 with what was perhaps the best damn video the company ever created.

Taking a page out of David Attenborough’s playbook, Apple crafted a hilarious nature mockumentary all about one of the world’s most extraordinary species — developers — making their annual journey to the great plains of WWDC.

Prepare to laugh your ass off at The Developer Migration!

Apple’s WWDC 2018 keynote lasted nearly 130 minutes and was jam-packed with new software goodies for developers and regular old Apple fanboys.

But if you were hoping to see some shiny new hardware unveiled at today’s event, you were in for some big disappointments. Apple is doubling down on its software game. And even though they didn’t have any new physical toys to show off, Tim Cook and company still managed to pull out some big surprises.

Developers received an early look at macOS 10.14 today, which bears the far-less-silly-than-last-year’s-High-Sierra name “Mojave.” After what Craig Federighi called a “four year mountain bender” Apple’s heading to the desert for its next-gen Mac OS.

For its 2018 iteration, Apple is introducing a dark mode, some nifty Finder updates, added privacy, and an all new, redesigned Mac App Store. Here’s what you need to know.

Apple TV introduced a better picture in 2017 with 4K HDR. In 2018, tvOS 12 will add cinematic sound to match.

Apple announced today that tvOS 12 will support the Dolby Atmos soundbar for an audio format that gives movie sound a kind of 3-D effect. The addition of Dolby Atmos makes Apple TV the only streaming device that supports both Dolby Vision and Atmos.

Apple is adding more ways for Apple Watch wearers to stay active and connected with watchOS 5, its biggest software update for its wearable in 2018.

Developers got an early preview of watchOS 5 today at WWDC 2018 and it’s packed with UI tweaks and a bevy of new features that make Apple Watch a better exercise companion and communication device.

Forget about stressful searches for photos on your loaded iPhone camera roll. The Photos app will be smarter in iOS 12.

Coming to Photos will be features that recognize objects, scenes and people, and make suggestions even before you finish typing your search.

Tim Cook finally got his way — the Stocks app will appear on iPad in iOS 12. And the app also gets a bunch of improvements, so that Stocks might no longer be the first app you hide away in a “junk” folder when you get a new iPhone.

ARKit was last year’s big WWDC announcement. This year Apple introduced ARKit 2.0 and, if we weren’t convinced before about the potential of augmented reality, Apple’s presentation went a long way to changing our minds!

The update to the world’s largest AR platform introduces a new more easily sharable file system, improved face tracking, more realistic rendering, 3D object detection, and — most exciting of all — shared experiences.

We just got our very first glimpse at iOS 12 during Apple’s big keynote at WWDC.

The new update, which will be available for free this fall, includes ARKit 2.0 with new experiences and support for multiplayer games, grouped notifications, group FaceTime calls, and new apps.

iOS 12 also promises huge performance improvements across all compatible devices — especially older models that have struggled with previous releases.

The first major Apple keynote of 2018 is just hours away, and it’s going to be a doozy. Apple is expected to give us our first look at iOS 12 and macOS 10.14, plus new software for Apple TV, Apple Watch and Apple Music. Some new hardware might also be in the cards as well, but we’ll have to wait until Tim Cook takes the stage to find out.

The WWDC 2018 keynote is set to kick off at 10 a.m. Pacific and we’ll be at the event and live-blogging all the festivities. Come on in and enjoy the fun with us!

Just about everyone agrees that Apple is prepping three iPhone models for release this fall. Analysts don’t agree on what these will cost.

Ming-Chi Kuo, who has a long history of being generally correct about Apple’s plans, said today that these devices will have lower prices than some might fear.

Just in time for WWDC, drone videographers Duncan Sinfield and Matthew Roberts have uploaded new drone flyover videos of Apple Park.

The videos show that landscaping is continuing on the spectacular site and more people than ever are working there. Most astonishing of all is a glimpse of the 24-hour window cleaning crew, reminding us of just how massive Apple’s shiny new headquarters actually is. Check out the videos below.

New MacBook Pro benchmarks have surfaced online ahead of a possible refresh at WWDC later today.

The new machine, which features a six-core Intel Coffee Lake processor, outperforms every other MacBook on Geekbench.

PLenty of us dream of starting a business. But to make that dream a reality, you’ve got to have a plan. The entrepreneurial life can be overwhelming, with lots to learn, organize and do, so a little help can go a long way.

At WWDC, Apple could debut new multiplayer AR tools which allow two iPhone users to share the same augmented reality space.

The news was shared in a recent Reuters report. While short on details, the report suggests that it will be able to do this while minimizing the amount of personal data that is sent to servers.

Improvements to Apple Music could be showcased at WWDC later today — but one new feature has slipped out early. A new web player gives Apple Music fans the ability to sample and enjoy full tracks in their browsers.

Getting ready for today’s WWDC 2018 Keynote? Of course you are. You probably already stocked up on popcorn, or those filthy Haribo candies, and have a fresh bag of coffee beans ready to grind (or a crate of the manchild’s alternative, Club Mate).

All you need now is a live stream of the show. Let’s see how to watch the WWDC 2018 Keynote on iPhone, iPad, Mac, Apple TV, and even PC.

Apple is known for exerting a lot of control over the manufacturing of its products, and it’s reportedly set to ramp up this control even further.

Beginning with its new MacBook models, Apple will reportedly carry out direct pricing negotiations for the screws and assorted non-key metallic and plastic parts used on its devices, which are currently purchased directly by its contracted supply partners.

A woman in Canada has been fined for using her Apple Watch behind the wheel of her car.

Victoria Ambrose was charged with distracted driving and told that an Apple Watch is no safer “than a cellphone taped to someone’s wrist.” She had argued that the existing 2009 law about distracted driving did not apply because it referred to a “handheld wireless communication device.”

The winners of scholarships to Apple’s worldwide developers conference got a special bonus: the opportunity to meet CEO Tim Cook.

These students used their coding skills to demonstrate that they belong at this year’s WWDC. In return they receive free admission, free lodging, and help with travel expenses if needed. 

Thinking perhaps that third time’s the charm, another lawsuit has been filed claiming that the keyboard used in the MacBook Pro is defective. Like the two prior ones filed last month, this seeks to become a class action.

All of these suits claim that the keys in Apple’s laptop can become permanently jammed, and a very expensive fix requires replacing the entire keyboard and other components.

In this week’s Cult of Mac Magazine: Imagine if your Apple Watch could tell you which days were best for you to do a workout, and what kind of workout you should do. Well it can, sort of, thanks to a hidden feature that few people have yet discovered or know how to use.

You’ll find that story and more in this issue. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

This week we get productive, with colorful new features in the Ulysses word processor app, amazing new keyboard controls in Things for iOS, and more. Check out our awesome apps of the week.

Whether you’re working on a graphic design project or redecorating your home, color is key. But most of us can’t tell the difference between purple and violet, so we’ve found a tool that can help.