Apple’s brilliantly creative HomePod ad, directed by Being John Malkovich helmer Spike Jonze, has won a top prize at the Association of Independent Commercial Producers Show at the Museum of Modern Art in New York.

The awards were handed out on Thursday night. Apple shared the “Advertising Excellence/Single Commercial category” top spot with the absolutely hilarious “It’s a Tide Ad” Super Bowl series of ads for Tide. If you haven’t seen Apple’s excellent HomePod ad before, you can check it out below.

Apple’s latest ad campaign focuses on how the Mac can be used by regular people to create music, make art, develop apps and more.

Like classic Apple campaigns such as the “Switch” ads of the early 2000s, or the long-running “Shot on iPhone” ads, the “Behind the Mac” ads focus on real Apple users — thereby making them feel more authentic. They also embrace Apple’s accessibility push, demonstrated through stories like legally blind photographer Bruce Hall, who uses Apple devices.

Check them out below.

There’s a new line of bags, totes, and sleeves on the Apple Store today. Rapha produced these just for iPhone, iPad, and Mac users.

Rapha is a sportswear brand focused on clothing and accessories related to road bicycle racing. Its new Apple offerings are aimed at commuters, though.

Apple put a feature in the first iOS 12 beta designed specifically to thwart iPhone unlocking tools that use the Lightning port to get access to the device. But Grayshift, maker of a prominent unlocking tool, says it already has a workaround.

This is good news for the many law enforcement agencies around the U.S.  who’ve invested in Grayshift’s GrayKey unlocker. It’s not so good for anyone who wants to be sure their iPhone can’t be hacked.

Updates to all the apps in the Apple iWork for iOS suite boast many additional features. Pages’ and Numbers’ ability to record, edit, and play audio is just the start. In both those, and Keynote too, an Apple Pencil can be used to select and scroll. And the are plenty more.

There are also enhancements in iWork for Mac.

An iPhone X was found in good working order after it survived an extreme drop test off of California’s tallest bridge last week.

With the video button on record, the glass-encased Apple flagship successfully filmed its own dizzying trip as it fell from about 1,000 feet and hit a rocky bottom. Cosmetically, the iPhone looks like a boxers face after 12 rounds of jabs and hooks.

If you don’t already know it, then this tip is about to blow your mind. It’s the paper roll for the Mac’s Calculator app, which has been a feature since, like, forever. You may have been using the Calculator since the very beginnings of Mac OS X, and yet you may still have never seen it.

There’s an old proverb: “The best time to plant a tree is twenty years ago. The second best time is today.” That totally applies to the Mac Calculator’s paper toll. Let’s check it out.

Verizon just created a new top tier to its unlimited data plans. It was designed for “super users who want the most,” according to the carrier.

The Above Unlimited plan offers 75GB of unthrottled 4G LTE data, and 20GB of unthrottled hotspot data, for $95 a month.

Ark: Survival Evolved is now available on Android and iOS.

The popular survival game from Studio Wildcard is completely free-to-play and in-app purchases aren’t necessary. The only thing you need to worry about is staying alive in a world dominated by dinosaurs.

While you’re still missing the headphone jack on an iPhone, prepare your mind for a future Apple handset without the side buttons.

Apple applied for a patent this morning on squeeze detection sensors that could replace the input buttons and add “deformable” walls to the housing.

Just in time for the FIFA World Cup, Apple has debuted a series of new soccer-themed tutorial videos for the iPhone X, offering users some photography suggestions.

The videos cover shooting using backlight, taking panoramic photos, using burst mode, capturing action shots, and more. Check them out below.

Every Mac comes with massive potential for creativity, productivity, and fun. But all of that requires getting the right apps. There are tons to choose from, and most of us only have so much money to spend on software. So we’re excited to share a bundle of 10 top notch apps that’s yours for whatever you want to pay.

In June 2009, Apple introduced the world to the iPhone 3GS. It was “the fastest, smartest phone yet,” with improved cameras, video recording, and voice control.

Nine years on, smartphones are a lot different — and the iPhone 3GS looks like a relic in comparison. But that hasn’t stopped one carrier from restarting sales at just $40 apiece.

Every employee at Apple Park works from a standing desk, according to Tim Cook. The reason? Because, as Apple’s CEO previously noted, “sitting is the new cancer.”

Cook shared the factoid during a recently interview with the Carlyle Group’s David Rubenstein, published this week.

Steam Link could finally be about to make its debut on iOS.

After Apple updated its App Store guidelines for remote desktop clients, Steam Link for iOS has been updated to prevent players from making purchases on iPhone and iPad. The change almost certainly means that the app is being readied for an imminent App Store release.

As the maker of premium tech products, Apple attracts some pretty famous users. One of them? Britain’s longest-reigning monarch in history, Queen Elizabeth II.

In a recent episode of the BBC show Countryfile, it was revealed how the Queen uses her royal iOS devices for carrying out an activity very close to her heart. And, no, it’s not competitive Fortnite playing!

Apple is reportedly negotiating to open its first official retail store in Israel.

While Apple products are available in Israel, at present these can be purchased only through two officially sanctioned importers, iDigital and iStore. The rumored location of the new Apple Store is the upmarket Sarona Azrieli tower in Tel Aviv, the tallest skyscraper in Israel.

WhatsApp has confirmed plans to drop support for iOS 7.

The hugely popular messaging service, owned by Facebook, will continue to work for a little while yet. However, WhatsApp warns that it is no longer actively developing for iOS 7, and certain features could stop working at any time.

Breaking Bad co-star Aaron Paul has signed on to act in Apple’s upcoming Are You Sleeping? drama series.

Paul will join previously announced cast members Octavia Spencer and Lizzy Caplan. Other newly signed cast members will include This Is Us and Luke Cage actor Ron Cephas Jones, Weeds actress Elizabeth Perkins, ER actress Mekhi Phifer, Sons of Anarchy‘s Michael Beach, and others.

The 2018 iPhone models are rumored to have larger screens, better processors, and other enhancements. But there’s one feature that, even though we’ve heard nothing about it, we should strongly hope is in Apple’s next smartphones: 4×4 MIMO.

This is a cellular wireless data technology that gives the Samsung Galaxy S9 a substantial speed advantage over the iPhone X.

A Twitter redesign will put breaking news and sports events at the top of your timeline. Expect updated iOS and Android apps to emphasize current happenings over casual chat.

Apparently being brushed under the rug are pictures of your cat. Twitter seems to want people to be consumers of Tweets, not creators.

It’s official: Apple will implement an iOS feature designed to block iPhone unlocking tools that use the Lightning port. The company spoke publicly today about its plans for the first time.

The move is controversial because law enforcement uses these unlocking tools to access iPhone units involved in criminal investigations.

Ever since the days of Nancy Drew, girl detectives have been a staple of young adult fiction. But Hilde Lysiak is the real deal: at 9 years old, she solved a murder.

Apple purchased the TV rights to her story, and will turn it into a 10-episode series. The show, which is as-yet untitled, will be a mystery drama.

Tim Cook was from small-town Alabama with a great career for the top personal computer brand at the time when Apple CEO Steve Jobs offered him a job.

His friends thought he would be nuts to take it.

To-do lists can be incredibly useful for getting tasks done on time and staying on top of ongoing projects. Unfortunately for some, it’s a source of procrastination, with no reward for keeping up with your daily (or weekly tasks). The Streaks app gamifies your recurring tasks and helps create good habits (or break bad habits) quickly and easily.