Apple is looking to hook more people to subscribe to its iCloud storage service — and like good salespeople they’re willing to give you the first hit for free, after which you’ll have to start paying.
At present, Apple offers you a tiny amount of storage for free as a preview of its iCloud storage. However, this is such a small amount that users will run out even if they’re only backing up the videos and photos on their iPhone. For most customers, it’s therefore necessary to pay a monthly subscription fee to Apple to cover all your storage needs.