If any more proof was needed that Apple TV is no longer being considered a “hobby,” check out the massive new billboard ad campaign that has been rolling out for the new fourth-generation Apple TV refresh.
Cleverly playing on a color bars motif which references both the old school Apple logo (with colors fastidiously picked out by Steve Jobs, to boot!) and a television test pattern, the billboards can be seen in both landscape and portrait orientation around the U.S.