Apple wants people to know they’ve gotten a lot better about App Store approval, and Steve Jobs has just given some numbers to prove it.
About 15,000 apps are submitted every week in thirty different languages. Jobs claims that an astonishing 95% of these apps are now approved within seven days.
What about the apps that aren’t? Jobs doesn’t want us thinking censorship: rather, the more common reason is that it doesn’t function as advertised, with the second most common reason that it is pulling from private APIs.
The third most frequent reason? “They crash. If you were in our shoes, you’d be rejecting apps for the exact same reasons.”
The point of this section of the keynote is clearly to make sure people don’t think Apple’s censoring. “Sometimes when you read some of these articles, you may think other stuff is going on,” Steve notes. True enough!
I wonder how much of that 5% is made up of jiggling boob apps, though.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
