Of all the big companies that would interested in buying their employees the Apple Watch when it comes out, fashion brands like Louis Vuitton and Fendi come to mind first. What doesn’t come to mind is BuzzFeed.
But that’s exactly what BuzzFeed CEO Jonah Peretti is doing for his 700+ employees. As a reward for reaching 200 million unique visitors and 750 million video views in one month, every BuzzFeed staffer gets an Apple Watch.
Assuming that BuzzFeed chooses to go with the base $350 Watch model, that will end up costing at least $240,000. While quite the bonus gift, it’s only a small fraction of the $100 million in revenue BuzzFeed has pulled in over the last year.
Apple Watch FTW!!! Congrats to the BuzzFeed team on an amazing November!
— Jonah Peretti (@peretti) December 4, 2014
Alex Heath is a journalist who works for Tech Insider. He’s the former co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like “ICONIC: A Photographic Tribute to Apple Innovation.” He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.
9 responses to “You won’t believe how many Apple Watches BuzzFeed is buying”
I can believe they bought that many. Going to give you the benefit of the doubt and assume it’s a knowing, “buzzfeedy” reference ;)
Almost positive it is a reference, but I had the same initial reaction.
And…what is “BuzzFeed”??? Am I in the dark here or something? Do they raise bees or something?
You’re not as hipster as you think you are.
“Do they raise bees?” Epic
Good for those employees and good for Apple.
Their employees will only get d umber !
Read your post, Mr Troll. The only one d umber here is you.
I don’t understand the author’s surprise. I would not expect Louis Vuitton or Fendi to buy all their employees Apple Watches. I would expect an internet-based news company, however. So BuzzFeed is hardly surprising.