Mobile menu toggle

Why Giving Jonathan Ive Too Much Power Is A Great Idea

By

Ive

 

And just like that, the old Apple is dead, and a new Apple is born. I believe you’ll see massive changes to Apple products by next summer.

Apple had to re-create its products to correct a recent string of failures, including the catastrophic Maps debacle and the ongoing train wrecks that are Siri and skeuomorphic design.

Here’s why putting Jonathan Ive in charge of software design was an insanely great idea.

(Picture courtesy of Eyevine) 

  • Subscribe to the Newsletter

    Our daily roundup of Apple news, reviews and how-tos. Plus the best Apple tweets, fun polls and inspiring Steve Jobs bons mots. Our readers say: "Love what you do" -- Christi Cardenas. "Absolutely love the content!" -- Harshita Arora. "Genuinely one of the highlights of my inbox" -- Lee Barnett.