Apple just refreshed its third concurrent ad campaign today with three new “Get a Mac” ads, a few of which aired during NFL action on Sunday. Two of the ads, “Podium” (seen above) and “PR Lady” make a particular point of ripping on the fact that many people have downgraded their computers from Vista to XP because they’re so frustrated with it. I enjoy “Podium” a lot, but my favorite is still “PR Lady,” which features a PR liaison who steps in to make PC’s self-defeating comments sound positive:
PC: I hired a PR person, you know, to smooth things over that whole Vista problem.
PR Lady: By “problem,” he means, “Some early adopters have faced some MINOR challenges.”
It’s really cute.
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
