Sitting for my 12th straight hour in a hospital waiting for the wife to download the latest tricycle motor, my mind started to wander and the solution to Psystar’s counter suit just occurred to me: Give Away Mac OS X.
This isn’t an argument for any open-source / open-license nonsense, just that Apple ought to effectively “shelve” Mac OS X as a product folks paid for, and make Mac OS X upgrades akin to firmware updates, completely proprietary to the machine.
By offering customers free upgrades to Mac OS X (presumably your initial copy came free with your purchase of an Apple computer), Apple would completely eliminate the “consumer harm” predicate of the anti-trust suit as one can’t be a “consumer” of a product you didn’t buy.
The revenue hit would be trivial as Mac OS X isn’t a profit center for the company, and the increase in customer loyalty and positive experience would likely offset any losses. Also as an additional carrot for Windows switchers it might prove to be an irresistible temptation. I can see the ads now:
Get the world’s best operating system with free upgrades for life with the purchase of an Apple computer.
That’s all for now, back to labor and delivery”¦
Leigh McMullen leads the Advisory Services & Strategy practices for the professional services arm of one of the Big-Five firms. He has written several books that would cure any insomnia you might have, and is an avid Mac junkie.
