Visual Simplicity.
There are no bullet points in a Steve Jobs presentation. Most of his slides are highly visual— photographs and images. This is called picture superiority; we retain information better when it is presented as text and pictures instead of text alone. Look at some of the slides from the iPad announcement. Each feature is represented visually—one feature, one idea per slide.
Carmine Gallo is the author of The Presentation Secrets of Steve Jobs. He is the communication skills coach for the world’s most admired brands, including IBM, Nokia and Chase. He writes a weekly leadership and communications column for BusinessWeek.com. More about Carmine Gallo at his Gallo Communications website.
