Rule of Three.
Neuroscientists have found that humans can only consume three or four chunks of information in short term memory. It’s uncanny but Jobs divides products, ideas and messages into three parts and he does so in every presentation. Here are some examples from the iPad presentation:
Apple gets its revenue from three product lines; iPhones, iPods and Macs.
Apple has three competitors in the mobile devices category: Nokia, Samsung and Sony.
Netbooks have three problems: Slow, low-quality displays, and run clunky PC software.
Carmine Gallo is the author of The Presentation Secrets of Steve Jobs. He is the communication skills coach for the world’s most admired brands, including IBM, Nokia and Chase. He writes a weekly leadership and communications column for BusinessWeek.com. More about Carmine Gallo at his Gallo Communications website.
