If nothing else, Apple’s product refresh announcements Tuesday serve notice that even when the world around them seems to be coming apart at the seams, the product teams in Cupertino can be counted on to refine and improve the company’s product line at regular intervals.
And to, more often than not, prove the Apple commentariat wrong in the process.
A case in point is the refresh of the Mac mini. Written off almost a full two years ago by AppleInsider as a dead item, Apple has since then made THREE updates to the product line, two of them substantial. AI were originally saying the mini wouldn’t make it to Intel.
And then, just last fall, Gizmodo tried to bury the mini under rumors that European inventories were being allowed to thin.
The truth of the matter is that as much as great thinkers in the press and great dreamers among the consuming public may want Apple to craft product in the image of their hearts desire, the producers and designers inside One Infinite Loop have their own vision and their own timelines to which they prove, again and again, focused and true.
Yes, the era of locked-down secrecy may be at an end, as leaks and (invariably badly lit) spy-shots tend to precede product announcements more these days, but those who would seek to bury an Apple product before the company itself issues an EOL statement are more likely than not digging a hole they might look to crawl into months or even years down the road.
Lonnie Lazar is a writer-musician-web designer-attorney. He writes about Apple for Cult of Mac and Mac|Life, and about VoIP and telecommunications for Voxilla. Follow Lonnie on Twitter @LonnieLazar, join the Cult of Mac on Facebook, and find Lonnie’s photos on Flickr.
