Fantastic interview by Doug Evans and Alan Pottasch with Steve Jobs from 1993 about Paul Rand, widely regarded as one of the greatest corporate identity designers ever (think IBM, UPS, ABC). Rand designed the logo for NeXT (below), which very quickly helped to build the company’s brand without a massive ad campaign.
Seeing Jobs talk about someone more self-driven and fanatical about excellence than himself is always fun. And it includes an amazing quote: “I’ll solve your problem. You pay me.”
Via Darren Geraghty
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
9 responses to “Steve Jobs On Legendary Logo Designer Paul Rand”
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