After the disaster that was Apple’s last keynote live stream, it seemed possible that Apple wouldn’t attempt another one for its October 16, where the company is expected to unveil new versions of the iPad, its long-awaited Retina Display iMac, and more.
Fortunately those fears were for nothing, and with just hours to go before the event kicks off, Apple has added its usual “Apple Events” channel to Apple TV.
The channel is represented by an icon, matching the image on the invites sent out for the event, reading “It’s been way too long.”
As is the norm, the channel will let Apple TV owners watch a live stream of today’s keynote. Apple will also be streaming the event on its website, where users running Safari on OS X or iOS can watch proceedings.
Apple usually uploads a complete video of the event to YouTube within 24 hours, for those unable to watch live.
The event kicks off later today at 10am PDT. Join us on Cult of Mac where we’ll be live blogging the event.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
2 responses to “‘Special Events’ channel added to Apple TV ahead of today’s iPad keynote”
Nice to know that I am not the only one with a old AppleTV that will not update….
I dunno if I’d call it an “iPad Keynote” They’re going to talk about a lot of stuff I’m sure.