Apple’s launched another heartstring-tugging ad in time for the holidays, with an iPhone 7 commercial showing a teary-eyed dad filming his daughter in a school play version of Romeo and Juliet.
As with many of the other iPhone 7 ads, it focuses on the handset’s new camera upgrade, but ditches the moody black and white aesthetic for a more colorful one.
Check it out below.
Apple’s innovative new MacBook Pro may come with a battery that is a magnet for problems.
Several owners of the MacBook Pro with Touch Bar have taken to Apple’s support forums and Twitter to complain that the battery inside the new machine doesn’t last nearly as long as advertised.
The biggest hole in DirecTV Now’s lineup may finally get filled by CBS, but it’s going to take awhile.
CBS CEO Les Moonves said today he’s confident his company will be able to make a deal with AT&T’s DirecTV Now service. However, CBS may delay and wait for a better deal.
Justine Ezarik built a successful brand from her home by unboxing the latest Apple gadgets in front of a video camera and sharing her geeky tech enthusiasm with millions of YouTube followers.
Now the internet influencer known as iJustine will reach a new audience as she joins Arnold Schwarzenegger in the “Boardroom” as an adviser on The New Celebrity Apprentice.
Developers received a fresh new batch of beta updates this morning. Apple seeded the sixth build of iOS 10.2, just a few days after the last beta build was released.
Other beta builds include updates for macOS Sierra 10.12.2 and watchOS 3.1.1 that bring a number of bug fixes.
Apple Watch may be the most recognizable product in the wearables space, but it isn’t the best-selling.
Sales of Apple Watch are down more than 70 percent, according to IDC Research, which cites third-quarter sales figures of the wearables market.
Apple’s big retail push in China will see the company open its seventh store in Shanghai with a big launch December 10.
The Apple store in Palo Alto, California, suffered a brazen attack when a group of thieves in a rented SUV “ram-raided” the store early Sunday morning.
The burglars drove their vehicle at high speed into the 40-foot glass window at the front of the store, then climbed through the hole it had made. They stole iPhones, Macs and other devices before fleeing.
Put it down to Steve Jobs’ astonishing legacy — or poor reading comprehension — but according to a poll of 700 tech company founders, the late Apple CEO is among the most admired “current” tech leaders.
Despite having died five years ago, Jobs scored fourth place in the poll, following Tesla and SpaceX founder Elon Musk, Facebook’s Mark Zuckerberg and Amazon’s Jeff Bezos.
While some law enforcement agencies use hackers to try and break iPhone encryption, detectives in the U.K. found a simpler solution: mugging suspects before they get the chance to lock their phones.
In a week in which the App Store went red to mark World AIDS Day and we got a big update on when Apple’s AirPods are set to ship, here are the apps which were keeping us busy.
From a great new game for Apple TV to a superb photography app for iOS, check out our picks for the latest awesome apps.
This week on The CultCast: Why building a Hackintosh can get you the monster Mac you’ve always wanted. Plus: Apple analyst Ming-Chi Kuo reveals iPhone 8’s marquee feature; AirPods ship date is finally revealed; and stick around for our top Apple AirPort router replacement picks!
Our thanks to Casper for supporting this episode. Casper’s American-made mattresses have just the right amount of memory foam and latex, and people everywhere love them. Learn why and save $50 off your order at casper.com/cultcast.
The writing has been on the wall for smartwatches ever since Cupertino chose to focus on sports and fitness features for Apple Watch Series 2. Smartwatch sales are plummeting, and fitness seems to be the only profitable area remaining in the wearables sector.
More evidence of this trend emerged this week, with smartwatch trailblazer Pebble reportedly being acquired by fitness wearables specialist Fitbit. We might very well be witnessing the demise of the smartwatch as we know it.
So how did we get here? Is Apple Watch really only fit for fitness, or could it still one day fulfill its destiny and become a true wrist-based computing platform?
The days of Apple busting out hit new products every few years may be over. According to one of the best Apple analysts, Apple has been trying to de-emphasize the “home-run” mindset that made it the most enviable company in tech.
Speaking at the recent UBS Tech Conference, Horrace Dediu claimed Apple’s cultural identity is undergoing a dramatic shift.
We plan for when our batteries run low, packing our shoulder bags with laptop cords and external batteries for our smartphones. But should we also plan for an active shooter?
Believing it is better to be safe than sorry, the Force Training Institute has created a bulletproof laptop bag that instantly deploys into a 3-foot shield to defend against gunfire.
Has it come to this, that we have to carry a bag called the MTS, short for Multi-Threat Shield?
Developers received a surprise update for iOS 10.2 this morning after Apple seeded the fifth beta build of the new software.
The new beta comes just four days after Apple released the last version to developers. This time, both devs and public beta testers can get their hands on the iOS update that brings a number of new features to iPhone and iPad.
The Rolling Stones dropped their first album in 11 years today, and to celebrate they sat down with Apple Music to talk about their love of the blues.
The crowd of Apple doomsayers grew louder today with a new note from analysts at Oppenheimer claiming Apple is projected to go through a long decline for the next ten years.
Plans for a “Rue Steve Jobs” (that’s Steve Jobs Road) in Paris have come under criticism from far-left protesters, who are demanding that the road is instead named after a woman from tech history as part of the march toward “gender equality.”
The group, Front de Gauche, also takes issue with Jobs being name-checked due to various issues that it has with Apple as a company.
WhatsApp is dropping support for older smartphones that aren’t compatible with its latest features. At least one generation of iPhone, alongside older versions of Android and Windows Phone, will no longer be able to use the service at the end of the year.
Chances are that when you hear the occasional story about an iPhone exploding it’s because its users made the decision to use a dodgy, third-party charger.
But how dangerous are these chargers — and how likely is it that a third-party charger poses a safety risk to you or your family? Pretty darn likely, claim investigators — who have warned customers that 99 percent of fake Apple chargers they looked at failed a basic safety test.
A one-time senior manager at Apple manufacturer Foxconn is facing a possible ten years in jail after allegedly stealing 5,700 iPhones and selling them on for $1.5 million.
The thefts reportedly took place at one of Foxconn’s factories in Shenzhen, China, where the manager — identified only as “Tsai” — used eight employees to help smuggle the handsets out of the building.
Since its introduction with iOS 7, Activation Lock has gotten stronger and stronger. But every so often, researchers stumble across a bug that allows it to be cracked. The latest is found in iOS 10.1.1, and it makes it surprisingly easy to get into a locked iPhone or iPad.
Macphun, creator of sophisticated imaging software for Mac-centric photographers, has updated its new Luminar app to support the MacBook Pro’s Touch Bar.
Luminar is all-in-one photo-editing software with more than 300 tools, include simple presets, to bring a finished style to the work of photographers of all skill levels. It was launched last month.
David Kronstein fell in love with the capture of high-speed video while a teenager watching Mythbusters. He wanted one of those expensive cameras so bad and thought he had a shot at one in 2006 when an Olympus i-Speed 2 started at a bid of $150 on eBay.
When the bidding surpassed his college budget, Kronstein said, “Screw it, I’ll build one.”
Ten years later, he not only built the camera, he is making it available to average consumers at a tenth of the usual price. (High-speed cameras used in laboratories and TV production studios average around $25,000.)