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News - page 759

Spike Jonze’s amazing HomePod ad wins Cannes advertising award

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From The Rock to 'Your Verse': Apple's best ads of the 2010s
This is the second major award for the 'Welcome Home" ad Spike Jonze created for the HomePod.
Photo: Apple

A Grand Prix in the Cannes Entertainment awards went to “Welcome Home,” a long-form ad for the HomePod created by Spike Jonze. The goal of the “Lions”  is to reward education or advertising excellent enough to qualify as art..

Watch the brilliant 5-minute ad below:

YouTube influencers carefully watching IGTV

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IGTV YouTube
Pia Muehlenbeck used her YouTube Channel to promote her first IGTV post.
Photo: Kane and Pia/YouTube

Fashion influencer Pia Muehlenbeck wore a red dress chosen by her social media fans for a sunny day in Santa Monica to make her first video for the new IGTV.

Once shooting finished, she posted it on YouTube.

YouTube has seen competitors come and go and none have been able to threaten its standing as the dominant video platform. But it has not faced a media company with the might to seriously cut into its ad revenues or lure away some of its most prominent talent like Instagram.

AT&T’s WatchTV service adds 30 TV channels to unlimited data

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AT&T's WatchTV combines streaming TV channels with unlimited data.
AT&T's WatchTV service combines entertainment with unlimited data.
Photo: AT&T

AT&T wants to stand out in the wireless market by combining streaming TV with unlimited data. Two newly-announced WatchTV options add dozens of TV channels and thousands of on-demand TV shows to the carrier’s unlimited data plans.

This move comes in the wake of the $85B AT&T/Time Warner merger, giving the carrier far greater access to video content that can be streamed to your iPhone or iPad almost anywhere.

iOS 11.4 causes camera woes

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A black screen is one of the iOS 11.4 camera problems users are reporting.
A black screen in the native app is one of the iOS 11.4 camera problems users are reporting.
Screenshot: Wizard Design/Twitter

Everyone’s attention is on iOS 12, but Apple still has a team working on a “bug fix” update to iOS 11.4. Among the reasons for this is the complaints from numerous iPhone users that this version causes their camera to malfunction in various ways.

This is on top of the battery problems with iOS 11.4 that have been widely reported.

Tim Cook talks taxes and failed Irish data center in new interview

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brand intimacy
Apple CEO Tim Cook likes to get close to the fans.
Photo: Tim Cook/Twitter

Apple CEO Tim Cook made a quick stop in Ireland this week where he promised the country he’s interested in it for more than its sweet tax rate.

The company’s relationship with Ireland has been rocky the last year. Apple scrapped plans to build a billion-dollar data center and lost its tax deal, but Cook says he’s still as committed to the country as ever.

AirPower to arrive in September after design problems are solved

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AirPower
Will we finally get a release date for AirPower?
Photo: Apple

Apple will finally deliver its AirPower charger in September after solving “a series of technical hurdles,” according to a new report.

Overheating is one problem company engineers have had to contend with. Another is AirPower’s complex circuitry, which is necessary to allow compatible devices to be placed anywhere on the mat for charging.

Apple chip supplier invests $25 billion to help develop next-gen processors

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chips
TSMC is likely to produce Apple's A-series chips for at least a while longer.
Photo: Intel

Apple supplier TSMC will reportedly invest a massive $25 billion in 5 nanometer node technology in its quest to fabricate next-generation chips which could help power iOS devices.

No timeframe was announced for the investment. Since the company is supposedly currently fabricating 7nm chips for the 2018 iPhone, this will hopefully help TSMC hold onto its status as Apple’s A-series chipmaker for at least a while longer.

New sneakers? Apple Pay can save you money on Adidas products

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Apple Pay
You can save money on products bought through the Adidas app.
Photo: Apple

For its latest Apple Pay weekly promotion, Apple is giving customers 15 percent off purchases made in the Adidas iOS app — provided it’s bought using Apple’s mobile payment service, of course!

The promotion runs from today through June 28. The Adidas app can be downloaded, free of charge, from the App Store.

Governments start crackdown on smartphone use in schools

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iPhone X standing
There's growing concern about the effects of mobile devices on young people.
Photo: Ste Smith/Cult of Mac

The government of southeastern Australian state, New South Wales, has said that it plans to carry out a comprehensive review of smartphone use in schools. This will look at the effects of smartphones on kids in school, both in and out classrooms.

Why is that significant? Because, building on the growing concern about smartphone addiction, it represents a developing trend focused on cracking down on the use of phones. And New South Wales isn’t the only place doing this.

Apple Pay gets you cheaper, faster service at summer festivals

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Apple Pay iPhone
Yet another reason to use Apple Pay.
Photo: Jim Merithew/Cult of Mac

If you aren’t already using Apple Pay, you should be. Not only does it make shopping easier, but it can also save you money on all kinds of purchases every week. And now, Apple Pay users are getting faster service on discounted food and drink at concerts and festivals.

Apple Pay “fast lanes” have started popping up at concessions stands, helping users avoid the lengthy lines.

Cupertino postpones vote on ‘head tax’ on Apple employees

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Apple leases new offices near to Apple Park
Cupertino decided to not raise additional taxes this year on employees working at Apple Park.
Photo: Duncan Sinfield

Cupertino’s city government decided to ask voters next year whether it should charge businesses a tax on every worker. Apple is the city’s largest employer, so most of the cost would have fallen on the iPhone maker.

The original plan, while vague, was to use the additional revenue to create more affordable housing options and improve Cupertino’s transit system.

Facebook finally going to charge you for some content

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Facebook subscription fees are coming.
Declutter My Home is one of a handful of Facebook groups that get to test charging subscription fees.
Photo: Facebook

A pilot project allows people who run Facebook groups to charge subscription fees for the content they create. During the testing process, this is an option for a limited number of group admins.

The fees can range from $4.99 to $29.99 a month. Facebook isn’t taking a share of the revenue.

This Steve Jobs business card is a pricey addition to your Rolodex

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Steve Jobs business card
A Steve Jobs Apple business card and three sheets of letterhead is for sale on eBay.
Photo: MG Service/eBay

It’s hard to imagine Steve Jobs ever needing to pass out business cards. But even for titans of industry, business cards were standard issue and if you happened to have one from Jobs, its worth a few bucks.

A seller on eBay is hoping to get $9,000 for a couple of Jobs business cards and a few sheets of his Apple letterhead stationary.

Exploding phone blamed for Malaysian VC’s death

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iPhone fire
It's very rare, but smartphones can catch fire. They aren't known to explode powerfully enough to kill someone, though.
Photo: Langley Township Fire Department

A Malaysian man perished in a fire in his bedroom, but his family and his company say he was actually killed when the phone charging near his bed exploded.

“He had two phones, one Blackberry and a Huawei. We don’t know which one exploded,” said the brother-in-law of Nazrin Hassan, the CEO of a venture capital fund.

Apple inks deal for kids’ shows with Sesame Workshop

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Sesame Workshop
Apple is going to get its own puppet show.
Photo: Sesame Workshop

Apple is getting its own kids’ TV series with talking puppets.

The iPhone-maker and Sesame Workshop have reportedly inked a deal that will bring a slate of new kids’ programming to the company’s worldwide video project. But don’t expect to see Big Bird and the Sesame Street gang.

macOS Mojave easter egg scrambles your desktop with a single click

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macOS Mojave Mess Up easter egg
I swear, we didn't make this up. There really is a "Mess Up" feature in macOS Mojave.
Photo: Ian Fuchs/Cult of Mac

Surely you’ve said to yourself, “My Mac desktop is messy, but it could be messier.” No? Well, someone at Apple has, and built a tool into the macOS Mojave beta to disorganize everything on your desktop.

This easter egg is almost certainly a feature needed during testing, but it’s also a sign that the Apple developers are willing to have a bit of fun.

Fortnite files hint at 2 brand new game modes

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Fortnite
Team Rumble just got a lot better.
Photo: Epic Games

Fortnite gets new limited-time game modes every week, but for a while now, those game modes have been improved versions of modes we’ve already played. That could be about to change.

Files reveal two brand new game modes coming to Battle Royale. “Tactics Showdown” and “Ground Game” will completely change the way you play. It’s not all about building anymore!

Microsoft fights Apple News with its latest iOS app

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Microsoft News on iOS
Meet Microsoft News for iOS.
Photo: Microsoft

Apple and now Google offer their very own News apps for iOS, but if you don’t like either, there’s now another option: Microsoft News.

Available today as a rebranded MSN app, the service provides users with curated news from more than 1,000 “premium publishers” and over 3,000 brands in major global markets.

Apple employees voice frustration with work culture under Tim Cook

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Tim Cook
Not everyone is happy at Apple under CEO Tim Cook.
Photo: Jim Merithew/Cult of Mac

Maybe it was the standing desks. Apple employees are voicing growing discontent for the workplace under boss Tim Cook, according to employee surveys ranking the top 100 CEOs.

Cook’s spot on Glassdoor’s annual list was 96, down from 53 a year ago in what was the biggest fall for a tech CEO on the list.

Take a hands-on look at the Walkie-Talkie app with watchOS 5 beta 2

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watchOS 5
One of the Apple Watch's new compelling features.
Photo: Ste Smith/Cult of Mac

One of the big features of Apple’s watchOS 5 is the Apple Watch’s Talkie-Talkie app feature, which makes it easier to communicate with your friends from the comfort of your wrist.

While the feature won’t officially launched until later this year, it is fully operational in Apple’s newly launched watchOS 5 beta. Want to see how it works? Check out the video below.

How retail boss Angela Ahrendts took a risk joining Apple

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Angela Ahrendts.
Angela Ahrendts at last year's iPhone X keynote.
Photo: Apple

Apple’s leaders have a history of recruiting the folks they want by convincing them to think different with their career choices. Steve Jobs recruited former Apple CEO John Sculley by asking if he wanted to sell sugar water (a.k.a Pepsi) his whole life or come and change the world. Jobs later convinced Tim Cook to join Apple through his unorthodox approach to business.

Now, at Cannes Lions’ International Festival of Creativity in France, Apple’s retail boss Angela Ahrendts reveals how Cook convinced her to join Apple in 2013 — even though this meant turning her back on her previous job at Burberry.

Preorder Pokémon Quest for iOS today, download June 28

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Pokémon Quest iOS
Pokémon Quest is available now on Android and iOS.
Photo: The Pokémon Company

Pokémon Quest, a new free-to-play game from The Pokémon Company, is now available to preorder on iOS.

The game will make its official debut on June 28, offering exactly the same experience that Nintendo Switch owners have been enjoying since late May.

Get ready to start filling up that Pokédex!

Microsoft Edge for iOS is getting one huge improvement

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Microsoft Edge on iPhone
Microsoft Edge makes search even easier.
Photo: Killian Bell/Cult of Mac

Microsoft Edge has been slow to match Safari’s feature set since making its debut on iOS last November. But it’s about to get one big feature that was sorely lacking: a built-in ad blocker.

Adblock Plus integration will be available in an upcoming Edge update, alongside visual search, book reading improvements, and more.