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Apple’s Electrocardiogram (ECG) feature on the Apple Watch Series 4 is finally launching to the public today and according to Tim Cook, it could be one of the most important things his company ever does.

Tim Cook and Apple COO Jeff Williams are putting on a full-court media press today doing interviews with TIME and CBS This Morning. With hundreds of millions of iPhones in pockets around the world and watches on tens of millions of wrists, Apple says it has a responsibility to empower people with more information about their health.

Luminar, Skylum Software’s all-in-one photo editing program, will soon add more tools so photographers spend less time using it.

That may sound strange, but photographers would rather spend time behind the camera than in front of the computer. Skylum, formerly called Macphun, exists to make the complex tools for editing user-friendly.

If you’d had the foresight to invest in Apple and Microsoft back when they first went public, it’s no secret that you’d be sitting on a big old pile of cash today.

But which company would have made you more money? CNBC recently crunched the numbers and, well, the results are somewhat surprising.

ConnectSense, a company known for its HomeKit-friendly smart plug, has launched its next-generation device, the Smart Outlet2.

The outlet packs two Wi-Fi connected sockets that can be controlled individually via Apple’s Home app or the ConnectSense app.

‘Tis the season to be jolly — and, if you’re Apple, to try and pick up a few more Apple Pay stragglers before the year ends.

With that in mind, Apple has launched its special Apple Pay holiday offers, granting users an assortment of festive discounts from 19 different retailers. The discounts are available when you use Apple Pay in certain retailers’ apps or on the web, through December 19. Here’s what’s on offer:

The long-awaited ECG app is almost available on Apple Watch Series 4 (if you live in the U.S.) with watchOS 5.1.2.

It is the first wearable of its kind to offer this functionality, which promises to help uses detect atrial fibrillation — the most common form or irregular rhythm. Irregular heart rhythm notifications have also landed on Series 1 devices and later.

Grab your scarf and gloves because winter has arrived in Fortnite season seven.

The massive update brings big changes to the Battle Royale map, including zip lines that help you travel to and from high terrain. It also adds Stormwing planes, weapon and vehicle wraps, Creative Mode, and a brand new Battle Pass with more than 100 new rewards.

A vintage handwritten spec sheet in which Steve Jobs called the Apple-1 motherboard a “great deal” has failed to sell at auction.

The document, written in the mid-1970s, was up for auction as part of Bonham’s “History of Science and Technology, Including Space History” collection. Its asking price was $60,000. However, the bidding “only” reached up to $28,000, thereby failing to meet its reserve. A couple of historical Apple items did sell, but for less than expected.

The national nightmare that was “bagelgate” may be over, but Apple is apparently swimming into more controversial emoji territory. This time, the Monterey Bay Aquarium is pointing out that Apple’s squid emoji is physiologically incorrect.

Essentially, Apple’s lack of biological accuracy means that its squid emoji would, among other things, poop out of its face. For shame!

You can now use Siri to check up on product availability or the whereabouts of your latest orders, courtesy of the official Apple Store app for iOS.

Version 5.2 of the app adds new Siri Shortcuts support, letting you create custom voice commands to carry out these tasks without having to open the app.

The FCC granted its approval for Apple to make a “Sleep Monitor.” This is almost certainly an improved version of the Beddit, a product the company acquired last year.

It will apparently join Apple’s growing lineup of health-tracking products.

Apple’s HomePod speaker is finally set to launch in the second-most important market for the iPhone maker.

The Chinese version of Apple’s website was updated today announcing that the HomePod will finally land in Greater China during early 2019.

The 2018 iPad Pro comes with an 18W power adapter. Apple just began selling this as a separate item.

Having a second charger for your tablet when you’re on the go is convenient, but Apple’s $29 offering might not be the best choice.

September brought macOS Mojave 10.14 with a wide array of new features like Dark Mode. October saw the introduction of version 10.12.1 with Group FaceTime. And today there’s macOS 10.14.2 with… well, what are definitely some very minor improvements.

Apple also just introduced iOS 12.1.1 with improvements for FaceTime and Face ID. In addition, tvOS 12.1.1 was released with some minor bug fixes.

A piece of a well-known story about Steve Jobs’ disdain for giving autographs goes on the auction block Thursday.

At the 2006 opening of an Apple Store in New York City, the Apple co-founder initially refused the request of a man in a wheelchair who had hoped Jobs would sign his copy of the premiere issue of Macworld magazine.

Jobs, according to witnesses, was joking when he said no. He eventually acquiesced and signed the magazine, “To Matt” followed by “steven jobs.” (He rarely used capital letters when signing his name.)

Apple has a real winner in AirPods. But the company’s slow pace of updating them is reportedly giving competitors a chance to catch up.

A respected analyst says Google and Amazon will have their own versions out next year.

Apple has come out with a big new update for iOS 12 today that brings a host of new features and bug fixes to the iPhone and iPad.

iOS 12.1.1 is available now as an over-the-air update, adding expanded eSIM support on the iPhone XR, XS and XS Max as well as some changes to FaceTime and fixes for Face ID.

A UK pharmacist’s attempt to collect more than $2.5 million in life insurance after murdering his wife was thwarted by Apple’s Health app for iOS.

Mitesh Patel strangled his wife, Jessica after five years of planning her murder, according to police. He attempted to make the entire murder look like a break in, but when authorities accessed the Health app on his iPhone and the one on his wife’s iPhone, the data told a completely different story.

Steve Jobs’ hands-on approach to just about every project at Apple is part of his legend.

Ron Johnson, Apple’s first head of retail, offers fascinating detail about Jobs and the work leading up to the first Apple Store during a recent episode of the Gimlet podcast Without Fail hosted by Andy Blumberg.

Jobs was demanding and described by many as often difficult to work with. But Johnson says working with Jobs was a “gift.”

Apple has finally started selling its first official iPhone XR case, more than a month after the handset made its debut.

The Clear Case, which leaked out in October, is made with a “blend of optically clear polycarbonate and flexible TPU materials” so that you can enjoy your iPhone XR’s design while keeping it protected.

Apple Music could be opened up to businesses to allow streaming in public places.

The “Apple Music for Business” trademark was filed for late last month in the U.S. — and in other territories back in June. The filing states the trademark would be applied to a number of different areas, including commercial use.

Apple stock took another plunge yesterday, finishing down 4.4 percent. The reason for the fall is continuing concerns about the iPhone, which have caused numerous analysts to downgrade their price targets for AAPL.

It’s not just Apple that’s being affected, either. The company’s suppliers have also been hit by fears about the future of iPhone sales. Multiple suppliers associated with Apple have seen their stock prices decline by up to 5 percent as a result.

Popular construction simulator Tropico finally has a release date for iOS. You’ll be able to play it before the end of the year on your iPad and in 2019 on your iPhone.

Pre-order the game today to have it download automatically as soon as it hits the App Store.

Endless delays may have caused Apple to ditch its plans for a giant data center in County Galway in Ireland, but the repercussions are still being felt.

Galways’s Supreme Court will sit in March to hear an appeal regarding whether An Bord Pleanála, the independent planning body, “breached its legal obligations” by approving the first part of the proposed $960 million Apple development.

We’re just a day away from the launch of Fortnite season seven and players have plenty to look forward to. One thing we really weren’t expecting was just revealed in a brand new leak.

Fortnite is getting a new Creative Mode that will give fans the opportunity to build their own islands and run their own servers for private Battle Royale matches with custom rules.