At a time when critically acclaimed TV shows serve up a steady stream of sex and violence, the upcoming Apple TV+ service proffers an unusual prescription for success: optimism, inclusion, creativity and inspiration.
Touting its upcoming streaming video service as “the new home for the world’s most creative storytellers,” Apple is carefully framing its upcoming Apple TV+ day as a healthy antidote to Hollywood’s toxic hellstew of nudity and mindless gore. The company even suggested its original shows could act as a tonic to heal a nation divided by the bitter partisan politics of the Trump era.