The iPad Air 4 brings the most significant changes to this tablet since it debuted. The display expanded to 10.9 inches, even as the screen bezels shrank. There’s plenty of other new features too, like USB-C. And new colors and better cameras.
But all these enhancements come with a significant price increase.
Apple’s entry-level iPad, unveiled Tuesday during the “Time Flies” event, is better than ever with a faster processor and graphics, and gigabit-class LTE. It’s also just as affordable as its predecessor.
Order yours today ahead of its release this Friday for just $329 (or $299 if you’re a student).
Take advantage of some of the best, most essential Apple Watch features at a brilliantly low price with the new Apple Watch SE. Unveiled alongside Apple Watch Series 6 on Tuesday, the more affordable model packs an edge-to-edge display, a super-speedy S5 processor, fall detection and more.
The best bit? It’s priced at just $279!
With a built-in blood-oxygen sensor, the new Apple Watch Series 6 puts health front and center, making it the perfect smartwatch for a pandemic.
The new Apple Watch also comes in several new colors, including blue and red, and naturally it comes with multiple new watch faces. There’s even several new types of bands, including the stretchy Solo Loop, which comes in seven colors.
Question: What’s the best way to lessen customer confusion in the convoluted world of streaming video-on-demand services? Answer: Add another title with a “+” at the end of it, of course.
That’s exactly what the service formerly known as CBS All Access said it will do Tuesday, as the service changes its name to Paramount+, joining the list of plus-named competitors like Apple TV+ and Disney+.
Apple temporarily took down its online store Tuesday morning ahead of the “Time Flies” event, at which the company will introduce a range of new products.
It still blows my mind that Doom and Doom II, games I remember being awestruck at the existence of on a home computer, can now fit onto a device the size of a deck of playing cards.
Now, thanks to an update by developer Bethesda, the iOS ports of these two classic titles are now better than ever. Here’s what they’ve added to this duo of gaming classics.
Apple is testing a streamlined pickup window for online orders at one of its stores in Northern California. The new initiative, called Apple Express, could roll out to other Apple stores if it proves successful.
Tired of looking at the same old iPhone? Give yours a fresh new look with a colorful new case from Laut. They offer robust protection against scuffs and scratches, as well as hard knocks and drops, and they’re available in a number of eye-catching finishes.
Get yours today from as little as $24.99.
Apple will reduce the size of the notch in the iPhone 12, but only in a single version of this upcoming handset.
That’s one of the predictions made Monday by a respected analyst about what’s on the docket for Apple’s September 15 event.
One day ahead of Apple’s “Time Flies” media event, leaker Jon Prosser showed off what he claims are accurate renders of the long-awaited AirTags trackers.
Apple’s bottle-cap-size location trackers use ultra-wideband technology, and promise to help users find keys, wallets or whatever other item they pin them to. Check out Prosser’s AirTags video below.
Apple is no longer the world’s most valuable public company after it was overtaken by Saudi oil company Aramco. Apple’s share price has dropped 17% since it peaked in early September.
Having passed the $2 trillion market cap milestone last month, Apple has now dropped to $1.915 trillion. Apple and Aramco are the only two companies in the world to to have achieved valuations of $2 trillion.
Nvidia announced Sunday that it is acquiring chip designer Arm from SoftBank in a deal valued at $40 billion.
Arm Holdings is the semiconductor conductor whose ARM architecture Apple has long licensed for its A-series chips for iPhone and iPad. It is also crucial to the upcoming Apple Silicon processors for Mac. Under the new ownership, Arm will continue its current “open-licensing model.”
Update: In an intriguing twist, U.S. Customs is insisting that it meant to seize the OnePlus Buds. In a statement to The Verge it said that they appear to “violate Apple’s configuration trademark.”
U.S. Customs and Border Protection recently sprung into action to intercept a collection of AirPods knockoffs arriving at JFK International Airport. Had the “merchandise [been] genuine,” the shipment would have been worth $398,000.
“The interception of these counterfeit earbuds is a direct reflection of the vigilance and commitment to mission success by our CBP Officers daily,” said Troy Miller, Director of CBP’s New York Field Operations.
The only problem? They weren’t counterfeit products at all — but rather the distinctly AirPods-looking OnePlus Buds.
Oracle looks set to acquire the United States operations of TikTok, according to people familiar with the matter, speaking with the Wall Street Journal.
According to the report, the deal will not be an outright sale. Instead, Oracle will be announced as TikTok’s “trusted tech partner” in the U.S. — hopefully doing enough to satisfy security concerns on the part of the White House. Financial terms have not been revealed.
Apple unveiled iOS 14 back in June, and it’s chock-full of new features. The long wait for the software’s release must be wearing on many iPhone users. But Apple is almost finished development, to the point where the latest iOS 14 beta is almost as stable as the final version will be. Anyone tired of waiting would be relatively safe installing it.
The same goes for iPadOS 14.
If you’re an Apple Watch fitness freak and you’ve never tweaked the Workout app’s settings, you’re in for a treat. You can heavily customize the way it displays data, so you can make the most of your workouts.
We’ll show you how in Cult of Mac Magazine. Also in this week’s free issue, find out everything you need to know about Apple’s big Sept. 15 event.
Download the iOS mag to read it on your iPad or iPhone. Or head below to get the headlines in your browser.
When the new Mac Pro was released, Jonathan Morrison knew that meant one thing, it was time to change his setup. So he abandoned his MacBook Pro and started from scratch. He now runs a scintillating Mac Pro through a scintillating 32-inch Pro XDR Display. And because he is a Tech Youtuber, he also has the Pro Stand. He says that the Mac Pro is overkill for the stuff that he is doing but he loves how quiet it is.
Apple laid out new rules for streaming games services hoping to be listed the App Store. But it’s not clear if the changes will result in Microsoft, Google Facebook and others actually introducing iPhone and iPad versions of their services, which are already available for other platforms.
Apple will hold an online event on September 15. That’s all we know for sure. But leaks, rumors and unconfirmed reports reveal much more, with multiple new devices supposedly on the docket — although maybe not the one you expect.
An event with no real people in attendance, it likely will follow the template of Apple’s virtual Worldwide Developers Conference from June, which drew much praise. Here’s what you can expect from Apple’s September event next Tuesday.
Details of what’s been called the “Apple Watch SE” may have leaked out. An unconfirmed report indicates this model will have the same design as the wearable this company released in 2018, but with some of the high-end features stripped out. That will make it a lower-cost option.
Much of Apple’s senior team, including 59-year-old CEO Tim Cook, are of a similar age. That means they’re probably not going to be in their roles for too many more years.
As Cook approaches a decade at the helm of Apple, a Friday report from Bloomberg claims that he and his team are “increasingly focused” on succession planning. That means cultivating its “next class of top managers” who could take the helm of the world’s most valuable company.
A great game is worth waiting for! Eight years after it debuted on the PlayStation 3, Giant Sparrow’s critically acclaimed 2012 game, The Unfinished Swan, landed in the iOS App Store (without much in the way of warning) this week.
A first-person puzzle adventure game set in a largely monochromatic, storybook universe, this is a gaming experience you won’t soon forget. Check out the trailer below.
Fortnite developer Epic Games say Apple issued it an “indefinite extension” for use of the “Sign in with Apple” API.
Epic previously said Apple would stop it offering this feature, meaning that people who signed up using the Apple login service would have been unable to access their Epic Games accounts.
A new episode of Apple TV+ series Ted Lasso landed on the Apple streaming video service today. The preview for the episode, titled “Make Rebecca Great Again,” reads as follows:
“Rebecca celebrates her first anniversary as a divorcee as the team plays a match in Liverpool.”