Apple lets its new devices strut in a series of video ads. The iPad Air 4 goes through its paces, with an emphasis on Apple Pencil features. And the Apple Watch Series 6 gets an introductory video, too. Plus, there are two more about Apple Watch in general.
Watch all these videos now:
Picking up a new iPad Air next month? If you’re switching from a 11-inch iPad Pro, you will be pleased to know that most of your existing accessories should work just fine with your new tablet.
Both devices are almost identical in size, with the new iPad Air being ever so slightly thicker than the iPad Pro. Unless you have an incredibly tight-fitting case, you shouldn’t have any compatibility issues.
Apple likens Epic Games’ current predicament, shut out of the App Store, to the company having “started a fire, and poured gasoline on it,” and now requesting help from the court to put it out.
Apple’s lawyers are referencing Fortnite maker Epic’s recent claims that it is suffering major harm by being blocked from the App Store. Then Apple really puts the boot in.
Most Apple fans have heard Steve Jobs’ introduction of the original 1984 Macintosh. But far fewer are familiar with the initial public demonstrations of the NeXT Computer, the first of two NeXT machines Jobs launched during his years outside Apple.
However, 32 years down the line, an audio recording of one such speech, from the Boston Computer Society, has shown up online. Check it out.
The same day that Apple unveiled the Apple Watch Series 6 and Apple Watch SE, the company expanded its 0% Apple Card financing service to cover its line of smartwatches.
Apple launched its 0% Apple Card financing option for iPhone back in December. This June, it expanded it to cover Mac, iPad, AirPods Pro, AirPods, and Apple Pencil — although Apple Watch was strangely MIA.
Apple executives took to virtual stages on Tuesday to unveil a parade of important new products at its “Time Flies” event. The much-anticipated Apple Watch made its debut, and a cheaper version too. And the iPad Air got a massive upgrade. Plus, there are new services and more.
Here’s why you shouldn’t overlook anything Apple just announced.
For Apple leaker Jon Prosser, Tuesday’s “Time Flies” event was a make-or-break situation.
Prosser, the Front Page Tech YouTuber whose reputation took a hit last week after he claimed Apple would launch new Apple Watches and iPads via press release, staked his continued relevance on his predictions for the event.
When the dust finally settled Tuesday, Prosser did not find himself slurping up a hot bowl of claim chowder. In fact, he pretty much nailed it.
Apple took its fitness offering to the next level Tuesday with a new addition to its stable of subscription services: Apple Fitness+.
Integrating with Apple Watch and featuring exclusive workout videos from a team of “world-class” trainers, this upcoming service is designed to provide a new way to log workouts and close your Activity rings.
The iPad Air 4 brings the most significant changes to this tablet since it debuted. The display expanded to 10.9 inches, even as the screen bezels shrank. There’s plenty of other new features too, like USB-C. And new colors and better cameras.
But all these enhancements come with a significant price increase.
Apple’s entry-level iPad, unveiled Tuesday during the “Time Flies” event, is better than ever with a faster processor and graphics, and gigabit-class LTE. It’s also just as affordable as its predecessor.
Order yours today ahead of its release this Friday for just $329 (or $299 if you’re a student).
Take advantage of some of the best, most essential Apple Watch features at a brilliantly low price with the new Apple Watch SE. Unveiled alongside Apple Watch Series 6 on Tuesday, the more affordable model packs an edge-to-edge display, a super-speedy S5 processor, fall detection and more.
The best bit? It’s priced at just $279!
With a built-in blood-oxygen sensor, the new Apple Watch Series 6 puts health front and center, making it the perfect smartwatch for a pandemic.
The new Apple Watch also comes in several new colors, including blue and red, and naturally it comes with multiple new watch faces. There’s even several new types of bands, including the stretchy Solo Loop, which comes in seven colors.
Question: What’s the best way to lessen customer confusion in the convoluted world of streaming video-on-demand services? Answer: Add another title with a “+” at the end of it, of course.
That’s exactly what the service formerly known as CBS All Access said it will do Tuesday, as the service changes its name to Paramount+, joining the list of plus-named competitors like Apple TV+ and Disney+.
Apple temporarily took down its online store Tuesday morning ahead of the “Time Flies” event, at which the company will introduce a range of new products.
It still blows my mind that Doom and Doom II, games I remember being awestruck at the existence of on a home computer, can now fit onto a device the size of a deck of playing cards.
Now, thanks to an update by developer Bethesda, the iOS ports of these two classic titles are now better than ever. Here’s what they’ve added to this duo of gaming classics.
Apple is testing a streamlined pickup window for online orders at one of its stores in Northern California. The new initiative, called Apple Express, could roll out to other Apple stores if it proves successful.
Tired of looking at the same old iPhone? Give yours a fresh new look with a colorful new case from Laut. They offer robust protection against scuffs and scratches, as well as hard knocks and drops, and they’re available in a number of eye-catching finishes.
Get yours today from as little as $24.99.
Apple will reduce the size of the notch in the iPhone 12, but only in a single version of this upcoming handset.
That’s one of the predictions made Monday by a respected analyst about what’s on the docket for Apple’s September 15 event.
One day ahead of Apple’s “Time Flies” media event, leaker Jon Prosser showed off what he claims are accurate renders of the long-awaited AirTags trackers.
Apple’s bottle-cap-size location trackers use ultra-wideband technology, and promise to help users find keys, wallets or whatever other item they pin them to. Check out Prosser’s AirTags video below.
Apple is no longer the world’s most valuable public company after it was overtaken by Saudi oil company Aramco. Apple’s share price has dropped 17% since it peaked in early September.
Having passed the $2 trillion market cap milestone last month, Apple has now dropped to $1.915 trillion. Apple and Aramco are the only two companies in the world to to have achieved valuations of $2 trillion.
Nvidia announced Sunday that it is acquiring chip designer Arm from SoftBank in a deal valued at $40 billion.
Arm Holdings is the semiconductor conductor whose ARM architecture Apple has long licensed for its A-series chips for iPhone and iPad. It is also crucial to the upcoming Apple Silicon processors for Mac. Under the new ownership, Arm will continue its current “open-licensing model.”
Update: In an intriguing twist, U.S. Customs is insisting that it meant to seize the OnePlus Buds. In a statement to The Verge it said that they appear to “violate Apple’s configuration trademark.”
U.S. Customs and Border Protection recently sprung into action to intercept a collection of AirPods knockoffs arriving at JFK International Airport. Had the “merchandise [been] genuine,” the shipment would have been worth $398,000.
“The interception of these counterfeit earbuds is a direct reflection of the vigilance and commitment to mission success by our CBP Officers daily,” said Troy Miller, Director of CBP’s New York Field Operations.
The only problem? They weren’t counterfeit products at all — but rather the distinctly AirPods-looking OnePlus Buds.
Oracle looks set to acquire the United States operations of TikTok, according to people familiar with the matter, speaking with the Wall Street Journal.
According to the report, the deal will not be an outright sale. Instead, Oracle will be announced as TikTok’s “trusted tech partner” in the U.S. — hopefully doing enough to satisfy security concerns on the part of the White House. Financial terms have not been revealed.
Apple unveiled iOS 14 back in June, and it’s chock-full of new features. The long wait for the software’s release must be wearing on many iPhone users. But Apple is almost finished development, to the point where the latest iOS 14 beta is almost as stable as the final version will be. Anyone tired of waiting would be relatively safe installing it.
The same goes for iPadOS 14.
If you’re an Apple Watch fitness freak and you’ve never tweaked the Workout app’s settings, you’re in for a treat. You can heavily customize the way it displays data, so you can make the most of your workouts.
We’ll show you how in Cult of Mac Magazine. Also in this week’s free issue, find out everything you need to know about Apple’s big Sept. 15 event.
Download the iOS mag to read it on your iPad or iPhone. Or head below to get the headlines in your browser.