China’s state-backed China Advertising Association is already looking for ways to get around Apple’s upcoming App Tracking Transparency feature, the Financial Times reported Tuesday.
The organization’s approach reportedly involves something called a “CAID.” This can supposedly act as an alternative means of tracking users to the iPhone’s ad identifier, or IDFA. TikTok parent company ByteDance issued a guide for app developers that describes how marketers “can use CAID as a substitute if the user’s IDFA is unavailable.”