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Today in Apple history: Larry Ellison calls off Apple takeover plans

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Larry Ellison
The takeover didn't happen, but it still changed Apple history.
Photo: Oracle Corporate Communications

April 29: Today in Apple history: Larry Ellison calls off Apple takeover plans April 29, 1997: Steve Jobs’ friend Larry Ellison, CEO of Oracle, calls off his bid to take over Apple.

Ellison’s plan is to reinstall Jobs, who is then just an adviser to Apple CEO Gil Amelio, as the company’s chief executive. He also wants to take Apple private again.

Video showcases what it was like buying a Mac in 1994

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Mac 1994
A whole lot has changed since 1994?
Photo: David Hoffman

Apple has changed a lot since 1994 — and so has the way we buy computers. A video posted on YouTube by filmmaker David Hoffman offers a neat time capsule showing customers at a computer store in Palo Alto, California, quizzing a salesman on a then-top-of-the-line Mac.

At the time, Hoffman was working for a startup called General Magic. As part of the team’s research, they went to a local computer store to watch customers buying computers. It makes fascinating — and, depending on your age, very nostalgic — viewing. It’s a great reminder of how much things have changed, too.

In-app purchacus: Harry Potter: Hogwarts Mystery rakes in $300 million

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Harry Potter
No signs of slowing down yet.
Photo: Jam City, Inc.

If you check Amazon, the Harry Potter books remain big sellers, even approaching a decade-and-a-half since the last volume was released. While Harry Potter: Hogwarts Mystery can’t claim that kind of longevity, the iOS game continues to be a cash machine three years after launching.

According to a new report from Sensor Tower, the game — which launched in 2018 — has reached player spending of $300 million. In Hogwarts Mystery, players create their own characters, and then guide them through daily life at Hogwarts — including attending classes, forming friendships and rivalries, and more.

5 takeaways from Apple’s latest Mac-tastic quarter

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Mac FTW! Apple earnings Q2 2021: Sales of new M1 Macs powered Apple to yet another record-smashing quarter.
Sales of new M1 Macs powered Apple to yet another record-smashing quarter.
Photo: Wes Hicks/Unsplash CC

Apple did it again. It just announced a quarter where it didn’t just beat everyone’s expectations, it blew them away. The Mac had a phenomenal quarter, and so did iPhone and iPad.

But you don’t have to bury yourself in spreadsheets to get the lowdown on what it all means. Just read on.

Apple shines in hugely successful quarter

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Apple earnings call 2Q 2021: Apple racks up another impressive quarter.
Apple racks up another impressive quarter.
Photo: Razvan Chisu/Unsplash CC

The first three months of 2021 brought a flood of revenue for Apple, up 54% from last year. And profits, too. The company had a successful quarter all around, with double-digit growth in iPhone, Mac, iPad, wearables and services revenue.

A shining star in the results was iPhone revenue, which increased by a whopping 65%. But other product categories increased by even higher percentages.

Wait, couples setups aren’t a thing, are they? [Setups]

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Harmonious his-and-hers setups? Aww.
Harmonious his-and-hers setups? Aww.
Photo: thateconomistguy@Reddit

OK, maybe it’s a tad premature to freak out over couples’ setups being some sort of thing now. After all, the sample size here is just one, and we have no intention of carrying out any kind of exhaustive and exhausting survey or study on the matter.

Redditor thateconomistguy presents a “couples study space” where he and his girlfriend pore over economics research side by side under the frames in which they plan to display their upcoming master’s degree diplomas.

Apple investors prepare for another boffo quarter

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Apple’s financial results were all the company could ask for.
Multiple products are expected to contribute to Apple announcing stellar financial results for last quarter.
Graphic: Cult of Mac

Wall Street thinks Apple recently finished an amazing quarter. If the analysts are right, the company will reveal on Wednesday the results of a January-through-March period with significant revenue growth in all its products, both hardware and services.

Russia fines Apple $12 million over App Store complaint

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Apple in Russia
Apple is accused of exploiting its market position.
Photo: Caviar

Russia’s Federal Antimonopoly Service (FAS) has fined Apple $12 million for allegedly abuse its prominent position in the world of mobile apps.

It claims that Apple gives its own products a competitive advantage on iOS. Apple “respectfully [disagrees]” with the decision.

Era of crazy growth for AirPods may be over

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Apple has big plans for the AirPods lineup.
AirPod sales have been growing at crazy speeds... until now.
Photo: Omid Armin/Unsplash CC

AirPods have been on a crazy upward trajectory since Apple introduced them in 2016. However, that unassailable rise may have finally stalled, according to a report from Nikkei Asia published Wednesday.

The publication claims that Apple has cut orders for AirPods by 25-30% after being stuck with excess inventory sitting around in warehouses. This is due to the ever-expanding competition Apple faces from other companies making their own rival wireless earbuds — many at a lower price point than Apple.

Australian antitrust watchdog threatens App Store regulation

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TikTok continues to dominate the App Store in 2020.
App developers should be allowed to sell app purchases outside the App Store.
Photo: Kon Karampelas/Unsplash CC

Australia’s antitrust competition watchdog says that it may have to step in and regulate the App Store if Apple doesn’t do so first.

The Australian Competition and Consumer Commission (ACCC) wants app store operators — including both Apple and Google — to allow developers to take payments outside of the respective app stores. This would stop both companies taking commission from every app-related purchase in which apps are available through their online stores.

Tiger kings: New Apple podcast tackles the legend of Siegfried & Roy

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Siegfried and Roy
An intriguing subject for Apple's next podcast.
Photo: Carolhi/Wikipedia CC

Netflix has Joe Exotic and Tiger King. Now Apple is making its own move into the, err, big cat showbiz entertainment genre with a podcast on pop culture icons Siegfried & Roy.

The forthcoming Apple podcast will chronicle the career of the famous German-American entertainers, who were known for their Las Vegas shows featuring white lions and tigers. Siegfried Fischbacher died in January. His partner, Roy Horn — who was famously mauled by a tiger in 2003 during the duo’s live show — died last year due to coronavirus.

Twelve South Forté elevates iPhone 12 MagSafe charging

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Twelve South Forté is available now from Apple stores and Apple.com
The Twelve South Forté is a new iPhone 12 magnetic stand that also charges at 15 watts.
Photo: Twelve South

iPhone 12 users can take advantage of the built-in MagSafe charger with the Twelve South Forté. This stand quickly powers up the handset while also raising it up so it’s ready to be used hands free.

Apple likes the design enough to put it on Apple Store.

Apple AR glasses might not arrive as soon as we thought

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Apple AR glasses might not be unwieldy.
Apple AR glasses are reportedly holding in the prototype stage.
Illustration: Apple

Apple’s much-rumored AR glasses reportedly suffered a setback and might not be out as soon thought. The wearable augmented-reality accessory could have gone into production in the first quarter of 2022, but that’s now supposedly unlikely.

Why you won’t see App Tracking Transparency prompts immediately

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App Tracking Transparency will be part of iOS 14.5, iPadOS 14.5 and tvOS 14.5. It’s already showing up in betas.
Developers get to say when the feature goes live. But there's a catch.
Graphic: Cult of Mac

Apple debuted iOS 14.5, with its App Tracking Transparency feature, on Monday. But if you updated your iPhone or iPad, and haven’t seen a flurry of alerts about apps wanting to track you, don’t be concerned. The controversial privacy feature is working as advertised.

That’s because the new privacy tracking prompt, which asks users if they want to allow an app to track them on other companies’ apps and websites, will only show up when a developer agrees for the feature to go live on their specific app. Until they push it live, they’re blocked from tracking users via Apple’s Identifier for Advertisers (aka IDFA).

Apple accused of using app-tracking crackdown to sell ads

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Apple.logo.paris.store
Apple stands to increase ad revenue from recent changes.
Photo: Josh Davidson/Cult of Mac

Apple is being accused of engaging in sneaky behavior when it comes to its advertising strategy. According to a Wall Street Journal report, advertisers who are targeting iPhone users say they will “get more data about ad performance if they buy Apple’s ad space than if they buy through third parties.”

iOS 14.5 offers new privacy oriented features that let users opt out of tracking for personalized ads. However, Apple also sells ads itself in the App Store, News, and Stocks. It has recently been bolstering its efforts in this department.

EU could soon confirm antitrust charges against Apple

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European Commission trustbuster Margrethe Vestager has Siri in her sights.
European Commission trustbuster Margrethe Vestager, center, thinks Apple may be breaking the rules.
Photo: ECR Group/Flickr CC

European Union competition chief Margrethe Vestager is reportedly set to this week issue charges against Apple suggesting that its control of the App Store violates EU rules.

According to the Financial Times, the announcement will be made late this week. This is based on conversations with “several people with direct knowledge of the announcement.”

Redesigned MacBook could arrive in July with next-gen M2 chip

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Apple silicon will power future Mac desktops and laptops
Apple Silicon: The Next Generation.
Screenshot: Apple

The M1 chip just made its way to the new iMac and iPad Pro, but Apple’s already hard at work on its successor. According to a new report from Nikkei Asia, mass production of the M2 chip is already underway.

It is expected to debut as soon as early July, initially for use in a redesigned MacBook arriving in the second half of the year. Like the M1 chip, the M2 is being made using the 5-nanometer process developed by TSMC, the company that makes Apple’s A-series chips.

Apple donates money to battle COVID-19 in India

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covid.19.coronavirus.graphic1
Apple is donating funds to help battle coronavirus around the world.
Photo: U.S. Centers for Disease Control and Prevention

Apple is donating money to support relief efforts in India as the country grapples with the effects of the COVID-19 pandemic, CEO Tim Cook said.

“Amid a devastating rise of COVID cases in India, our thoughts are with the medical workers, our Apple family and everyone there who is fighting through this awful stage of the pandemic,” Cook wrote in a tweet sent to his 12.8 million Twitter followers.

Why Apple Watch’s iPhone unlock changes your freakin’ face-mask life

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Why Apple Watch’s iPhone unlock will change your freakin’ life
Being able to to unlock your iPhone while wearing a face mask is the best reason yet to get an Apple Watch.
Photo: Ivan Samkov/Pexels CC

iOS 14.5 is the best update of the pandemic era because it works with your Apple Watch to remove the hassle of unlocking your iPhone while wearing a face mask. You don’t have to type in your passcode every single damn time. The phone just unlocks. Like it’s supposed to.

But the trick does require an Apple Watch. If you’ve been on the bubble about getting one, this feature should go a long way toward convincing you. It serves as yet another elegant example of how Apple’s ecosystem offers users simple solutions to modern life’s annoyances.

Apple Clips adds new, easy-to-use AR video effects

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Apple Clips adds AR Spaces for augmented reality video recording
Don’t just record your friends’ dance routine. Add augmented reality effects to make it amazing.
Photo: Apple

Apple Clips 3.1, a new version of the free video-creation app, adds fun augmented reality effects that map themselves to a room and the people in it. The goal is unique videos that people can then share on social media.

And Apple promised to start making monthly content releases with new filters, stickers and more.

New iOS 14.5 emoji will set your heart on fire [Updated]

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Look forward to some fun new emoji in iOS 14.5.
The release of iOS 14.5 gives iPhone and iPad users access to some fun new emoji.
Photo: Emojipedia/Cult of Mac

The fresh emoji appearing in iOS 14.5 will set your heart afire. Or at least let you show that in texts. The new collection of pictographs also includes some new faces, and plenty of additional variations to show how we couple up in the 21st century.

iPad users get the same emoji thanks to iPadOS 14.5 and macOS 11.3, which also launched on Monday.