Former Senior Market Manager at Apple John Martellaro has a thoughtful post up at the Mac Observer explains how and why Cupertino occasionally leaks information about its own products to major news outlets.
Martellaro notes, “Often Apple has a need to let information out, unofficially. The company has been doing that for years, and it helps preserve Apple’s consistent, official reputation for never talking about unreleased products.”
Apple’s method of leaking product or company news is always done in such a way as to guarantee that no one can accuse them of trying to manipulate stock prices, by making sure the leak goes live after the close of the markets.


