For years, the letter ‘i’ has been a goldmine for Apple; apply the letter to an ordinary object and you have lines outside your door waiting to buy the gadget. Apple may have to find another letter now that an Australian trade court sided with a handbag maker.
IP Australia, the government board that watches over trademarks, rejected Apple’s claim on the letter, noting the Cupertino, Calif. company didn’t prove “a person of ordinary intelligence and memory” would assume that just because a product carries the letter “i”, it was the brainchild of Steve Jobs. Although the case revolved around a laptop bag named DOPi — iPod backwards — the IP Australia judge, or registrar Michael Kirov (a self-proclaimed Apple fan) said that wasn’t enough to block sales.
