Interview: Creator Of Augmented-Reality App “Nude It” Clip Bares All

By now you’ve probably seen the viral clip for the Nude It app originally posted at whoisthebaldguy.com (if you haven’t, brush off that cave dust and watch it now).

The clip shows a mind-blowing iPhone app being used that employs augmented reality to de-clothe unwitting victims being viewed through the iPhone’s camera. Seems like great idea, judging by the 650,000-plus hits the clip has garnered in the five weeks it’s been up on YouTube.

Cult of Mac spoke briefly with the the clip’s creator, Michael Krivicka, a video editor living in NYC.

CoM: How many hits has your page, whoisthebaldguy.com had so far?
It’s way past a million hits so far. It took just about a month to get to one million.

CoM:How many of those people have asked for the app?
Probably in the thousands. People have offered money. I get emails saying ‘hey, I’ll give you $50 I can download.’ Sometimes i just get emails with a dollar sign. It’s pretty entertaining.

CoM: What possessed you to create it?
I wanted some kind of promotion for my blog. I came across so much stuff about the iPhone, and augmented reality in particular. I had no idea it was going to go this far.

CoM: Does it work as well as those 50’s x-ray specs?
NudeIt is made up. I’m not sure how to answer that.

CoM: Blast. So, it’s not real?
No, it’s a fake app.

CoM: What d’you think makes it so successful?
It gives something for people to think about. It sparks the interest.

CoM: Seriously, it’s a great app — how do we get our hands on a copy?
I wish it would be real, I would send you a link.

Eli Milchman

When he was eight, Eli Milchman came home from frolicking in the Veld one day and was given an Atari 400. Since then, his fascination with technology has made him an intrepid early adopter of whatever charming new contraption crosses his path. He calls San Francisco home, where he works as a journalist and photographer. Eli has contributed to the pages of Wired.com and BIKE Magazine, among others. Hang with him on Twitter.