Apple continues to top PC sales thanks to the iPad. Meanwhile, according to research firm Canalys, Microsoft will likely need to heavily subsidize the price of touch-first PCs and tablets if it wants Windows 8 to be anything like a success.
Echoing Tim Cook’s about Microsoft’s Windows 8 strategy being like converging a toaster and a refrigerator, the research firm notes that Microsoft’s approach could jeopardize the Windows 8 launch. Canalys notes that the big issue is that most Windows 8 features are designed for touchscreen use. That means that existing PC owners won’t get the full value or experience that Windows 8 offers unless they upgrade their hardware to a tablet, touchscreen notebook, or a hybrid device that functions as both.