Let’s be honest, finding apps on the App Store sucks. There isn’t a great way to find new apps, other than looking at the top of the charts and seeing which apps are most popular. Even though Genius support is coming to the App Store in iOS 6, we’re not getting our hopes up that Apple will be able to fix app discovery on their first shot.
There are a couple websites out right now that focus on discovering new apps, but one of the more exciting startups right now is Ooomf, which offers a set of tools for both developers and app users, to find new apps or promote current content.