We all know how the annoying experience of tapping a link to an App Store app on the iPhone. You’re immediately thrown out of whatever app you’re in and forced to view the app’s full page in the App Store. Thankfully, that cumbersome experience no longer exists for app ads in the official Facebook iOS app.
When a developer pays to show an ad for their iOS app in your Facebook feed, you’ll now be able to open and install said app without ever leaving Facebook. This is the first time we’ve seen the ability for users to download an App Store app from a pop-up window.
