I love iOS games and firmly believe that we’re currently going through a golden age of mobile game development, a bit like what happened for PCs in the mid-1980s, where small development teams can compete on a global scale, simply by way of a great idea and strong word-of-mouth marketing.
But there is a downside to mobile games, and last year one of the top grossing titles epitomized everything true gamers detest about these titles: namely lazy gameplay, tons of greedy in-app purchases, and a celebrity license instead of originality to bring in the punters. That game’s title? Kim Kardashian: Hollywood. Its 2014 earnings? Around $200 million.
With that kind of cash being raked in, it’s little wonder that developers Glu Mobile would be willing to try their luck a second time at bringing about the app-ocalypse. Their celebrity endorser this time? Girl-kissing, Russell Brand-marrying, teenage-dreaming songstress Katy Perry.