Image Credit: Engadget
Few things rankle a Mac user more than seeing new and interesting products and services rolled out that only work on PC. In my household, Netflix’s “Watch Instantly” is at the top of this maddening list. Basically, anyone with a Netflix account and sufficiently fast PC can watch any of 12,000 movies direct from Netflix servers at no extra charge. It hasn’t come to Macs because the service relies on PC-only DRM. And this drives my wife nuts. As she sees it, she’s already paying Netflix for service, and since that subscription now includes streaming she can’t use, she’s getting charged for a phantom service.
I can’t say I disagree.
At any rate, Netflix today proclaimed that this sad state of affairs won’t continue for long. Starting tomorrow, a limited number of Mac subscribers will be able to use Watch Instantly via a new version of the software rooted in Microsoft’s Silverlight technology (it’s a lot like Flash). Since Silverlight bakes in the PC DRM, it runs fine on a Mac and takes no additional tweaking to function.
Unfortunately, the new platform will be rolled out slowly, with Netflix only promising support for all Intel Mac users by the end of the year. So it might be awhile before Netflix stops getting the stinkeye from my apartment.
Anyone got access yet? How’s it run?
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
