Why is Leander super-excited about Apple’s new Beats 1 radio service?
It’s simple, really: For him, listening to BBC Radio 1 was possibly the greatest thing about growing up in England in the ’70s. More importantly, it’s still how he discovers loads of new music today — and Apple’s 24/7 live internet radio station promises that same kind of magic.
Get the lowdown in the latest Kahney’s Korner video.
“The best way to discover new music is the old-fashioned way — with a radio DJ,” Leander says in the video.
It might seem counter-intuitive in an era where anybody can listen to any song at any time, but the human touch baked into Apple Music could be a the service’s killer feature.
“It won’t be run by robots,” Leander says. “It’ll be run by real DJs who are passionate about music.”
That’s why Beats 1 holds so much promise.
Will it be enough to turn Apple Music into a Spotify killer? It’s too soon to tell. But by it’s a welcome and unexpected addition to Apple’s ambitious music offering.
Lewis Wallace is the managing editor of Cult of Mac and author of our weekly newsletter, The Weekender.
He’s a San Francisco-based writer and editor specializing in technology and culture. He loves his iPhone, hates Siri, and appreciates any hardware that combines form and function.
Prior to Cult of Mac, he juggled words and ideas as culture editor at Wired.com, homepage editor at TechTV, news product manager at NBCi, copy editor at PC World, reporter at The (Hayward) Daily Review and editor in chief of EveryBody’s News in Cincinnati.
He earned a bachelor of general studies degree with a journalism certificate from the University of Cincinnati. While in school, he worked as the entertainment editor of The News Record and as editor in chief of Clifton Magazine.
He’s also a bass player, who’s recorded and performed around the United States with Those Darn Accordions, The Electric Boogie Dawgz and The Mad Maggies. When not writing, editing or laying down bass lines, he plays darts and serves on the board of the San Francisco Darts League.
