User ratings on iTunes alone can be misleading when you’re trying to decide which movie to buy or rent. A perfectly execrable movie might have a four or five star rating thanks to the efforts of a small pool of fans to bump its rating up.
The latest addition to iTunes seems particularly useful, then, in avoiding buying or renting a dud film: as of now, the iTunes movie store features the reviews of Top Critics and the Tomatometer rating score from the Rotten Tomatoes movie review aggregation site to let you see, at a glance, what critics thought of the movie you’re about to buy.
I hope this is just the first step towards Apple bringing more outside review data into iTunes as a whole. Being able to see at a glance if a movie is worth my time is great, but it would be fantastic to see the same sort of aggregation happen when I want to buy a new album, or even an App Store game.
[via TUAW]
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
