Mark Williams, a programmer from Nottingham, UK, had dreams of hitting the big time by designing and selling an iPod case that “isn’t a glorified condom.”
This is his cautionary tale:
The story of Shufflicious – making an ipod case to sell
This morning I could hardly contain, cough cough, my excitement as I get the box of samples. I open it up to reveal about a 100 solid perspex cubes containing chinese figurines dressed up as a western bride and groom. WTFF?
You COULD NOT make this stuff up. Its like a sitcom – Carry on manufacturing. Mix up at the depot you say, stickers on the wrong boxes you say. Hmm. I feel sorry for the person who was expecting their kitsch loveliness and instead gets a box of tri-colored vaginas.
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2 responses to “How NOT to Get Started in the IPod Business”
That’s depressing. I’m in the middle of waiting for our batch of cases (from South America), and we’re desperate to launch before the big holiday weekend in a couple… Ouch. Maybe he can market them as Pod Friends?