For those of you heading over to gawk at Sonic and the other floats at the Macy’s Thanksgiving Day Parade in NYC tomorrow, there’s a new tool this year that’ll help you make the most of the day — that’s right, the parade has its own free iPhone app.
It’s App Store description makes it sound indispensable. Seems like every conceivable scrap of information about the event has been siphoned into the app: parade route, participants and history are all included, along with other local info that developer travel-app developer MyCityWay specializes in, like nearby coffee, wifi spots, subway map and transportation guides, including updated transportation info for Thanksgiving Day.
There’s even a feature that’ll live-track certain participants, like Santa’s float and cheerleading troupes.
When he was eight, Eli Milchman came home from frolicking in the Veld one day and was given an Atari 400. Since then, his fascination with technology has made him an intrepid early adopter of whatever charming new contraption crosses his path. He calls San Francisco home, where he works as a journalist and photographer. Eli has contributed to the pages of Wired.com and BIKE Magazine, among others. Hang with him on Twitter.
