Don’t you just love when mainstream business media try to use technology code names? For the future record, guys, Apple is working on Leopard. Jaguar came out almost five years, under the unsexy name “Mac OS X v10.2.” But hey, it’s all big cats, right?
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Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
