Over at 9to5Mac, Jordan Golson put together this simple but illuminating pie chart illustrating Apple’s revenue breakdown by category for Q2 2010.
It really just makes everything immediately clear about Apple’s business, does’t it? The Mac and OS X are also-rans now: Apple’s present and future is the iPhone OS, which accounts for almost as much revenue as Apple’s Mac and iPod units combined. Cupertino’s moving to a mobile future, not one defined by thirty-year old, desktop-oriented expectations.
I can’t wait to see Q3’s numbers. My guess is it’s going to contradict what Apple has been saying in its advertisements all along: the iPad isn’t the future of computing. It’s the present.
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
