Lesser brands like Samsung have to splash some serious cash to give the impression that they’re cool pieces of technology, but Apple’s so ubiquitous that pop stars are seemingly lining up to feature its products in their music videos.
The latest to create an unofficial Apple ad is pop songstress Charli XCX (a.k.a. the girl who sang the hook on Iggy Azalea’s “Fancy”). In her new video “Famous” — debuted as part of this week’s YouTube Music Award Show — Charli dances around her bedroom texting and watching videos on her iPhone and iPad, before both devices run out of battery, at which point she’s whisked off on a surreal adventure.
Check it out below:
Okay, so it’s not exactly a ringing endorsement of all aspects of digital life in the year 2015, but the fact that Apple’s devices are shown as being so central to the teen experience speaks volumes.
It doesn’t just start at that age either. According to last year’s “Young Love” survey, dedicated to finding the top brands among kids aged 6-12, iPads beat out 255 other names, including Disney, Nickelodeon, Toys”R”Us, McDonald’s and YouTube.
Both Charli XCX’s “Famous” and its album Sucker are available for purchase in the iTunes Store.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
