https://youtu.be/kn-8J2zZiRo
Back in 1986, Apple asked Roger Ebert & Gene Siskel to host an event in which they gave At The Movies style reviews to all of Apple’s latest TV commercials. I’m not sure this is riveting, hard-hitting criticism — even by the standards which saw Ebert give Garfield: A Tail Of Two Kitties three out of four stars, this is clearly more of an endorsement deal — but gosh, do I wish that Siskel & Ebert were around these days to rake Apple’s Siri or Designed in California ads over the critical fire. Two thumbs up!
Video: YouTube
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
