While Apple hasn’t released any official sales numbers for the iPad Air yet, AT&T is reporting that it saw over a 200% increase in iPad activations during the last three days.
“iPad activations on AT&T increased more than 200% over the past three days compared to last year’s launch weekend, driven by consumer excitement around the new iPad Air and the popularity of AT&T Mobile Share, which lets customers add an iPad to their existing data plan for just $10 a month,” said AT&T CEO Ralph de la Vega. “We also saw strong demand for AT&T Next, which offers customers an iPad for $0 down on the nation’s fastest and most reliable 4G LTE network.”
Another report from this morning said that iPad Air adoption is already 5x greater than the iPad 4 after its opening weekend. AT&T hasn’t clarified which iPad launch it’s referring to from last year, but we’re assuming the 200% figure is comparing the third-gen iPad launch. The fourth-gen iPad came out as a soft launch alongside the iPad mini in the fall of 2012.
Source: AT&T
Alex Heath is a journalist who works for Tech Insider. He’s the former co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like “ICONIC: A Photographic Tribute to Apple Innovation.” He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.
