Apple will launch a $700 touchscreen tablet with a new operating system and optimized apps in 2010, new research claims.
Apple’s response to the fast-growing netbook market will a touchscreen tablet like an outsized iPod touch. It will have a touchscreen measuring 7- and 10-inches; will cost between $500 to $700; and may have built-in 3G wireless, claims Wall Street analyst Gene Munster of investment bank Piper Jaffrey.
But thanks to the complexity of the tablet’s hardware and, more importantly, the new version of OS X and the apps it will run — it will not be ready until early 2010, Munster said i.
In a long and detailed research note to clients, Munster cited “mounting evidence” for his claims:
1. Contractors in Asia. Munster’s contacts with component makers in Asia say Apple is discussing the parts it will need to build such a device — but they have not yet seen a prototype.
2. New Patents. Apple has been granted recent patents detailing multitouch on complex computing devices.
3. Tim Cook. Statements from Apple CCO Tim Cook during a recent earnings call indicating that Apple was looking at netbooks but didn’t want to deliver a cheap machine that offered a crappy experience.
4. P.A. Semiconductor. The acquisition of chip design firm P.A. Semiconductor and several new hires of chip engineers — Munster said Appel is developing proprietary microprocessors in-house.
Munster said the device may include a wirelss networking card — and this may be why Apple is rumored to be talking to Verizon. If so, the device may be subsidized with a lengthy contract.
Software will be key. Munster said Apple is designing new “hybrid” operating system for the tablet that is more OS X-like than the iPhone’s operating system, but is designed to be operated by multitouch gestures.
“The device’s OS could bear a close resemblance to Apple’s iPhone OS and run App Store apps,” Munster said. “Apple could possibly introduce a second screen resolution into the iPhone OS software development kit (SDK), enabling developers to build apps specifically for the larger tablet device.”
The new OS would run Apps from the App Store — one of Apple’s key assets, Munster said — and may also allow background apps.
“We expect the end result of the expected product to be launched later but with more dramatic differentiation than the Street is expecting,” he said.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander is an expert on:
Apple and Apple history
Steve Jobs, Jony Ive, Tim Cook and Apple leadership
Apple community
iPhone and iOS
iPad and iPadOS
Mac and macOS
Apple Watch and watchOS
Apple TV and tvOS
AirPods
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
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