My other blog has gone Apple this week as we close in on the launch of our book Wired to Care. I’ve just gone live on the Empath-o-Meter with a poll to rate how widespread empathy is at Apple. By empathy, I mean the ability of people inside the company to understand the needs of the folks out in the world that they’re trying to serve. As a Macophile, I obviously feel very well-served by Apple, but I have trouble knowing whether it’s because the folks inside the company really get where I’m coming from — or just that Steve Jobs has an amazing intuition for what’s going to connect with people like me.
Check it out — I’m anxious to see your votes and your comments!
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
