Mobile menu toggle

Peek inside the just-opened Apple Store Upper East Side

By

Once a bank, the building at 940 Madison Ave. in New York's Upper East Side is now a swank Apple boutique.
Once a bank, the building at 940 Madison Ave. in New York's Upper East Side is now a swank Apple boutique.
Photo: Shinya Suzuki/Flickr CC

A New York building that once housed a bank has been transformed into a pristine Apple boutique. The Apple Store Upper East Side opened Saturday morning, giving a swarm of shoppers a chance to try on an Apple Watch in the former bank vault.

There’s no question that when you walk into this store, it’s to buy something high-end and fashionable. Take a look at the Instagram photos taken during today’s grand opening.

https://instagram.com/p/33xFsGGJWY/

https://instagram.com/p/33z50mhvKO/

https://instagram.com/p/33zCffERR1/

https://instagram.com/p/33u0nDlmzI/

https://instagram.com/p/33xFsGGJWY/

https://instagram.com/p/33uymqsAGE/

https://instagram.com/p/33uGcpyra4/

https://instagram.com/p/31eJyYOxaf/

https://instagram.com/p/35bvyRB0A5/

https://instagram.com/p/35U5VOBvPd/

https://instagram.com/p/34bKz2iU2c/

https://instagram.com/p/34ML0mFx2o/

  • Subscribe to the Newsletter

    Our daily roundup of Apple news, reviews and how-tos. Plus the best Apple tweets, fun polls and inspiring Steve Jobs bons mots. Our readers say: "Love what you do" -- Christi Cardenas. "Absolutely love the content!" -- Harshita Arora. "Genuinely one of the highlights of my inbox" -- Lee Barnett.

11 responses to “Peek inside the just-opened Apple Store Upper East Side”

  1. DarthDisney says:

    That comes across as so pretentious its actually turning me off to Apple.

  2. A_Sound_Bite says:

    That is a VERY nice Apple boutique for the worthy Upper East Siders. On a separate note I gladly would trade these audacious boutiques for somewhat lower prices on my Apple products.

  3. Justin Hahnel says:

    Steve would be proud.

  4. Len Williams says:

    Beautiful! I wonder what they used the second floor for, or if it’s rented out to another company. It also looks like they have a large open flat roof space with a gorgeous balustrades around the edges. Apple has a history of always doing things with class. Their hardware and even their buildings are designed with simple elegance and well-thought-out appointments and functionality.

  5. dm10003 says:

    Many UESers were objecting to it coming there since the new location was announced, I wonder if they’ll eventually think different.

    I’ll have to hop the 6 uptown and have a look.

  6. ianthetechman says:

    Lol I agree with you dude most of us are wacky as hell.

Leave a Reply