In Japan and other Asian countries, an annual tradition that many retailers participate in during the holidays is called “Fukubukuro,” commonly referred to as “lucky” or “mystery” bags.
The concept is simple: you put together bags of heavily discounted products at random and sell them to customers who don’t know exactly what they’re getting. It may sound weird to westerners, but if you really think about it, an overweight old man in a bright robe coming down your chimney at night is a lot weirder.
Anyway, Apple Japan is participating in the tradition again this year, and it has confirmed the special sale’s kickoff date of January 2nd. Lucky Bags will cost 36,000 yen, or around $345. Bags usually contain items like iPods, random accessories and t-shirts, but customers have received more expensive hardware like iPads and even MacBooks in years past.
Supplies are limited, so Apple stores in Japan will definitely have lines of eager customers after New Years.
Source: Apple
Alex Heath is a journalist who works for Tech Insider. He’s the former co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like “ICONIC: A Photographic Tribute to Apple Innovation.” He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.
One response to “Apple Is Selling Awesome ‘Lucky Bags’ With Discounted Products… If You Live In Japan”
I was JUST there! Ahhhh *sobs* Oh well, I’ll be a legal resident of Japan late next year so I’ll catch this in 2015.